Case study · Fashion DTC
Velvera
Completely reimagined the shopping experience with a headless architecture and micro-interactions.
TODO: replace this concept visual (from the original portfolio) with real project screenshots.
Client context
Velvera is a direct-to-consumer fashion brand selling on Shopify.
The commercial challenge
TODO: Describe the commercial problem before the project (e.g. where customers dropped off, on which devices). Not published on the current portfolio.
What was changed
Completely reimagined the shopping experience with a headless architecture and micro-interactions.
Why it was changed
TODO: Explain why these changes were chosen—what evidence pointed to them.
Technical implementation
TODO: Confirm the headless stack (framework, hosting, Storefront API usage).
Results
- +38%Conversion rate
- +40%Mobile conversion rate in the first month after launch, according to the client
TODO: Confirm the measurement period and source for +38%, and reconcile it with the client's +40% mobile figure.
Client quote
“Hass completely transformed our Shopify Plus store. Our mobile conversion rate jumped 40% in the first month post-launch. Absolute wizard.”
More Shopify work
All work
Custom wholesale portal reducing friction in bulk ordering. Built with Shopify Plus (B2B).
Automated fulfillment routing via the Shopify Admin API. Built with Node.js, Shopify Admin API.
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