Service 04
Shopify SEO & speed optimization
Better visibility starts with a technically sound, fast, easy-to-crawl store.
Search engines and answer engines can only recommend pages they can crawl, render and understand. Customers can only buy from pages that load. Technical SEO and speed work fix both at the foundation.
I focus on the issues Shopify stores commonly accumulate: duplicate URLs, weak internal linking, missing or inaccurate structured data, heavy app scripts and images that slow the first view on mobile.
What’s included
Technical Shopify SEO
Crawlability, indexing, titles and meta descriptions, heading structure and duplicate content issues specific to Shopify.
Site architecture, internal linking, canonicals, indexing and migration fixes
A clear structure that helps both customers and crawlers find your important collections and products.
Schema implementation where relevant and truthful
Product, organization and breadcrumb data that matches what is visible on the page—never invented ratings or claims.
Core Web Vitals and PageSpeed improvements
Faster largest contentful paint, fewer layout shifts and quicker interaction, measured with real tools.
App and script cleanup
Removing or deferring scripts from apps you no longer use or that load everywhere for no reason.
Shopify migration with SEO data and redirects preserved
URL mapping, 301 redirects and metadata carried across so you keep the visibility you have earned.
Signs you need this
- Organic traffic has dropped since a redesign or migration.
- PageSpeed and Core Web Vitals reports flag your product and collection pages.
- Search Console shows indexing issues or many duplicate URLs.
- Your store has collected years of app scripts nobody has reviewed.
How it works
- STEP 01
Crawl & measure
A technical crawl, Search Console review and performance testing on key templates.
- STEP 02
Prioritize
Issues ranked by impact on visibility, speed and revenue pages.
- STEP 03
Fix
Theme, content and configuration changes implemented on a duplicate theme first.
- STEP 04
Monitor
Re-test speed and indexing, and track changes in Search Console over the following weeks.
Related Shopify work
Work connected to this service.
Knuska
Furniture and home-accessories store with deep category navigation, prominent search and trust messaging across the header.
Visit Knuska (opens in a new tab)
IrelandsEye Knitwear
Dublin knitwear brand selling sweaters, cardigans and knitwear staples, with multi-currency shopping for customers across Europe and beyond.
Visit IrelandsEye Knitwear (opens in a new tab)FAQ
Questions about SEO & speed.
Specific answers to what clients usually ask about this service.
Ask me about your storeCan you guarantee rankings or AI-search mentions?
No—and you should be careful with anyone who does. What I can do is remove technical barriers, make your content clear and well structured, and improve speed. Those make your store easier to crawl, understand and recommend, but rankings and AI answers are decided by the search engines.
Do apps really slow down a Shopify store?
Many do, because they add scripts and styles to every page—sometimes even after they have been uninstalled. Reviewing what loads, where, and why is one of the fastest speed wins on most stores.
How do you protect SEO during a migration?
By mapping every important old URL to its new equivalent, setting up 301 redirects, carrying titles, descriptions and content across, and checking Search Console after launch for errors. Planning this before launch is far easier than repairing it afterwards.
Free 3-point store review
Want to know what is costing your store sales?
Send your Shopify store URL. I’ll review it before we talk and send you three practical opportunities to improve the buying experience.
- 01Product page clarityHigh impact
- 02Cart & checkout frictionQuick win
- 03Mobile speed & trustMeasurable
- Send your store URL
- I review it on mobile & desktop
- You get 3 clear opportunities
Prefer a quick chat?
Get your free review
Takes about a minute. No obligation.