Shopify CRO & conversion optimization

Find the friction between a visitor arriving and a customer checking out—then fix it in your storefront, not in a slide deck.

Most Shopify stores I review do not need more traffic first. They need a buying experience that answers questions faster, removes doubt and gets out of the customer's way—especially on mobile.

A CRO engagement starts with evidence: your analytics, your customer journey and how real visitors behave on your pages. From there I rank what to fix by expected impact and effort, implement it on a safe duplicate theme, and measure what changed.

What’s included

  • Full CRO audit with Loom walkthrough

    A recorded walkthrough of your store as a customer experiences it, plus a prioritized fix list your team can act on immediately.

  • Homepage, collection, product, cart drawer and checkout

    Each step of the path to purchase is reviewed for clarity, friction and missing information—then improved where it matters most.

  • Mobile UX, trust signals, reviews and social proof

    Thumb-friendly layouts, delivery and returns information where buyers look for it, and proof that is real and easy to scan.

  • Upsells, cross-sells, bundles and AOV growth

    Relevant add-ons and bundles that help customers buy what they actually need—without cluttering the cart.

  • A/B testing, GA4, heatmaps and session recordings

    Tracking you can trust, behaviour data to explain the numbers, and tests where your traffic is large enough to give a clear answer.

Signs you need this

  • Traffic and ad spend are up, but revenue is flat.
  • Plenty of add-to-carts, not enough completed checkouts.
  • Mobile converts noticeably worse than desktop.
  • Product pages have high exits even though the products sell well elsewhere.
  • You rely on bigger and bigger discounts to get people to buy.

How it works

  1. STEP 01

    Audit

    I review your storefront, analytics and recordings, then send a Loom walkthrough with the issues I found.

  2. STEP 02

    Prioritize

    You get a fix list ranked by expected impact, effort and confidence, so the first changes are the ones most likely to pay off.

  3. STEP 03

    Implement

    Changes are built on a duplicate theme, tested on real devices, and published only after your approval.

  4. STEP 04

    Measure

    We compare before and after in GA4 and keep iterating on what moves conversion and order value.

Questions about Shopify CRO.

Specific answers to what clients usually ask about this service.

Ask me about your store
Do I need a lot of traffic to do A/B testing?

For reliable A/B tests, yes—small stores often cannot reach a clear result in a reasonable time. That does not stop CRO. With lower traffic I prioritize fixes backed by research (recordings, heatmaps, customer questions, analytics) and measure before and after, keeping formal tests for pages with enough visitors.

Will you change my live theme?

No. Work happens on a duplicate theme. You preview every change, and nothing is published until you approve it. If something needs to be rolled back, the previous theme is still there.

What access do you need for a CRO audit?

A collaborator account on Shopify, read access to GA4 (and Google Search Console if you have it), and access to any heatmap or recording tool you already use. If tracking is missing or broken, fixing it becomes the first recommendation.

What is a better conversion rate worth?

Set your store’s numbers. Small conversion gains add up to real revenue.

%

If your conversion rate improves by

Conversion rate 1.40%1.68%

Extra revenue per year

€65,520

€5,460 more per month+84 more orders per month

Today€27,300/mo

With +20% conversion€32,760/mo

Find where I’m losing sales

An illustrative estimate, not a promise. Real results depend on your store, traffic and offer.

Want to know what is costing your store sales?

Send your Shopify store URL. I’ll review it before we talk and send you three practical opportunities to improve the buying experience.

yourstore.comYour 3-point review
  1. 01Product page clarityHigh impact
  2. 02Cart & checkout frictionQuick win
  3. 03Mobile speed & trustMeasurable
  1. Send your store URL
  2. I review it on mobile & desktop
  3. You get 3 clear opportunities

Prefer a quick chat?

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