Beauty & fragrance
Multilingual fragrance store with a 2+1 free offer
A Shopify store for PerfumeBey, a Dutch extrait de parfum brand, built around a bundle offer and selling in eight languages across Europe.
- Client
- PerfumeBey
- Industry
- Beauty & fragrance
- Market
- Netherlands · EUR
- Languages
- 8 languages
- Project
- Full Shopify build
- Scope
- Planning to CRO & SEO
Project goals
What the store needed to achieve
- 1Make the 2+1 free bundle impossible to miss and easy to use
- 2Help shoppers choose a scent they’ll love without smelling it first
- 3Sell across Europe in shoppers’ own languages
- 4Build trust with reviews, clear delivery and flexible payment
My solution
How I approached it
Buying perfume online is a leap of faith, so the store was planned to reduce the risk: a simple bundle offer, clear scent descriptions, real reviews and flexible payment.
I designed the homepage around the 2+1 offer and bestsellers, built collections by gender and style, and set up the translated storefront for eight languages.
Built with
- Shopify
- Liquid
- Shopify Markets
- Translations
- Trustpilot
- Pay later
- GA4
- 01Discovery & planning
- 02UX & Figma design
- 03Shopify development
- 04CRO, speed & SEO
Explore the pages
Designed page by page
Hover over a page to scroll it. On a phone, swipe between pages and scroll inside each one.
What I built
Built around the bundle
2+1 free bundle
The offer leads the homepage and repeats on product pages, so every visit is a reason to add a third bottle.
Collections by scent and style
Designer-inspired, niche, men’s, women’s and unisex collections, plus a car fragrance range.
How it works
A three-step explanation answers first-time buyer questions before they ask.
Social proof
Trustpilot reviews on the homepage and product pages reassure new customers.
Payment and delivery up front
Pay-later and delivery details sit near the buy button to remove last-minute doubts.
Eight languages
Dutch, English, German, French, Spanish, Polish, Danish and Bulgarian, for shoppers across Europe.
The result
A fragrance store that sells the bundle
PerfumeBey now has a multilingual store where the 2+1 offer, scent guidance and real reviews work together to turn first-time visitors into customers who buy more than one bottle.
Visit PerfumeBey (opens in a new tab)- Discovery, goals and catalogue planning
- UX and page design
- Theme development and bundle merchandising
- Translated storefront in eight languages
- Speed optimization and technical SEO
- Launch, QA and handover
Available for new projects
Want a store like this?
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