Fashion & knitwear
International Shopify store for an Irish knitwear brand
A Shopify store for IrelandsEye Knitwear, a Dublin brand known for natural-yarn sweaters and cardigans, built to sell across Europe and beyond in local currencies.
- Client
- IrelandsEye Knitwear
- Industry
- Fashion & knitwear
- Market
- Ireland · worldwide
- Pricing
- Local currency by country
- Project
- Full Shopify build
- Scope
- Planning to CRO & SEO
Project goals
What the store needed to achieve
- 1Sell Irish knitwear to customers in many countries, in their own currency
- 2Show the craft and natural yarns behind each garment
- 3Help shoppers compare colours and styles quickly
- 4Make gifting easy in peak season
My solution
How I approached it
Knitwear sells on texture, colour and heritage, and international shoppers need to trust the price and the delivery. I planned the store around strong lifestyle imagery, clear colour choices and local pricing.
Built on Shopify’s Dawn foundation with custom sections, the store uses Shopify Markets for country-specific currencies and a product page designed to show fabric, fit and options clearly.
Built with
- Shopify
- Dawn (OS 2.0)
- Liquid
- Shopify Markets
- Multi-currency
- Translations
- GA4
- 01Discovery & planning
- 02UX & Figma design
- 03Shopify development
- 04CRO, speed & SEO
Explore the pages
Designed page by page
Hover over a page to scroll it. On a phone, swipe between pages and scroll inside each one.
What I built
Built to sell across borders
Country and currency selector
Shoppers pick their country and see prices in their currency, from euro and Danish krone to Canadian and Australian dollars.
Colour swatches in the grid
Every style shows its colours right on the collection page, so shoppers compare without opening each product.
Heritage storytelling
Lifestyle photography and brand content bring the Irish craft and natural yarns to the front.
Seasonal gifting
Gift collections such as Irish Christmas gifts, ready for the busiest time of year.
Clear product pages
Images, colour and size options and product details laid out for confident buying.
Search and speed
Clean structure, optimized media and SEO-ready collections for knitwear searches.
The result
Irish knitwear, ready for a global audience
IrelandsEye now sells to customers far beyond Ireland with prices in their own currency, a store that shows off the craft behind each garment, and collections that make choosing colours and gifts easy.
Visit IrelandsEye Knitwear (opens in a new tab)- Discovery, goals and catalogue planning
- UX and page design
- Theme development on Dawn with custom sections
- Markets, currencies and translations setup
- Speed optimization and technical SEO
- Launch, QA and handover
Available for new projects
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