Industrial machinery
Shopify store for an Australian machinery distributor
A full Shopify build for Wood Tech, an Australian-owned distributor of CNC machines, edgebanders, panel saws and tooling, designed to turn high-value visits into sales enquiries.
- Client
- Wood Tech
- Industry
- Industrial machinery
- Market
- Australia · AUD
- Buyers
- Trade & B2B
- Project
- Full Shopify build
- Scope
- Planning to CRO & SEO
Project goals
What the store needed to achieve
- 1Turn visits to high-value machines into qualified sales enquiries
- 2Organize a large range of machines, parts and tools so trade buyers find them quickly
- 3Give buyers the specs, brochures and videos they need to shortlist a machine
- 4Rank for the machinery searches Australian workshops use
My solution
How I approached it
Nobody buys a CNC machine on impulse. Buyers research, compare and talk to a person, so the store was planned as a sales tool first: every machine page leads to an enquiry, while smaller tooling can be bought straight from the cart.
I structured the catalogue by machine type, brand and used machinery, designed the key templates on the Warehouse theme, and built the custom sections, enquiry flow and SEO groundwork.
Built with
- Shopify
- Warehouse theme
- Liquid
- JavaScript
- Enquiry forms
- GA4
- Technical SEO
- 01Discovery & planning
- 02UX & Figma design
- 03Shopify development
- 04CRO, speed & SEO
Explore the pages
Designed page by page
Hover over a page to scroll it. On a phone, swipe between pages and scroll inside each one.
What I built
Built to win trade enquiries
Machine-type navigation
CNC flatbeds, pod and rail, edgebanders, beam and panel saws, dust collectors and more, each with its own collection.
Enquire-now machine pages
High-ticket machines lead with an enquiry button, backed by specs, brochures and videos.
Brand and used-machinery routes
Shop by brand or browse used machines, two ways trade buyers often start their search.
Tooling you can buy online
Router bits, collets, chucks and boring bits sell straight from the cart, alongside the big machines.
Content and reviews
News, projects and customer reviews on the homepage show expertise and build trust.
SEO for machinery searches
A search-friendly collection structure, titles and content for the terms buyers use.
Ashraf is really quick to fix my website and coordination is very easy with whatever you need for custom the Shopify website.
The result
A store that works like a sales team
Wood Tech’s store now does two jobs: it sells tooling and accessories online, and it turns interest in high-value machines into warm sales enquiries for the team.
Visit Wood Tech (opens in a new tab)- Discovery, goals and catalogue planning
- UX and page design
- Theme customization and custom sections
- Enquiry flow for high-value machines
- Speed optimization and technical SEO
- Launch, QA and handover
Available for new projects
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