Consumer electronics
Electronics store for phones, cases and daily deals
A Shopify store for 123TelecomShop, a Dutch retailer of smartphones and accessories, built for a large, fast-moving catalogue and price-driven shoppers.
- Client
- 123TelecomShop
- Industry
- Consumer electronics
- Market
- Netherlands · EUR
- Languages
- Dutch + 10 languages
- Project
- Full Shopify build
- Scope
- Planning to CRO & SEO
Project goals
What the store needed to achieve
- 1Help shoppers find the right phone, or a case for their exact model, fast
- 2Highlight sharp prices and daily deals
- 3Sell accessories alongside every phone
- 4Keep a large catalogue fast and easy to manage
My solution
How I approached it
Phone shoppers search by model and compare on price, so the store leads with popular devices, clear prices and deals, and makes cases and screen protectors easy to find for each model.
I designed and built the storefront, structured collections by device and accessory type, and set up translations so the store works for shoppers beyond Dutch speakers.
Built with
- Shopify
- Liquid
- Collections & filters
- Translations
- Pay later
- GA4
- 01Discovery & planning
- 02UX & Figma design
- 03Shopify development
- 04CRO, speed & SEO
Explore the pages
Designed page by page
Hover over a page to scroll it. On a phone, swipe between pages and scroll inside each one.
What I built
Built for a fast-moving catalogue
Shop by device
Popular iPhone and Samsung models up front, with a collection for each device.
Cases by model
Cases and screen protectors from brands like ZAGG and LAUT, organized by phone model for the right fit.
Daily deals
A deals section and price-led banners for shoppers hunting for value.
Accessories everywhere
MagSafe chargers, car holders and protection promoted next to devices.
Clear prices
Prices, discounts and stock shown clearly on collection and product pages.
Multilingual storefront
Dutch first, with translations for ten more languages.
The result
A phone store built for value shoppers
123TelecomShop now has a store where shoppers find their phone or the right case in seconds, see deals front and centre, and pick up accessories along the way.
Visit 123TelecomShop (opens in a new tab)- Discovery, goals and catalogue planning
- UX and page design
- Storefront design and development
- Device and accessory collection structure
- Speed optimization and technical SEO
- Launch, QA and handover
Available for new projects
Want a store like this?
Tell me about your brand and I’ll reply with a clear plan, timeline and price. Not ready yet? Start with a free 3‑point review of your current store.