Furniture & home
Bilingual Shopify store for an Egyptian furniture brand
A full Shopify build for Ricrac, an Egyptian-made furniture and home brand: an English and Arabic store designed to make big-ticket furniture easy to buy online.
- Client
- Ricrac Shop
- Industry
- Furniture & home
- Market
- Egypt · EGP
- Languages
- English & Arabic
- Project
- Full Shopify build
- Scope
- Planning to CRO & SEO
Project goals
What the store needed to achieve
- 1Sell considered purchases like sofas, beds and mattresses online with confidence
- 2Serve English and Arabic shoppers equally well, including right-to-left layouts
- 3Make a wide catalogue easy to browse by room and product type
- 4Answer payment, delivery and warranty questions before they stop a sale
My solution
How I approached it
Furniture is a high-consideration purchase, so the store was planned around the questions buyers ask before they pay: will it fit, when will it arrive, can I pay in instalments, and what if something goes wrong?
I mapped the catalogue into room- and product-led navigation, designed the key templates in English and Arabic, then built the theme and tuned it for speed and search before launch.
Built with
- Shopify
- Online Store 2.0
- Liquid
- Shopify Markets
- Arabic RTL
- JavaScript
- GA4
- 01Discovery & planning
- 02UX & Figma design
- 03Shopify development
- 04CRO, speed & SEO
Explore the pages
Designed page by page
Hover over a page to scroll it. On a phone, swipe between pages and scroll inside each one.
What I built
Built to sell furniture online
Room-led navigation
Bedroom, living and dining routes plus product types like beds, mattresses, sofas and bean bags, so shoppers find the right piece fast.
English and Arabic storefront
A fully bilingual store with right-to-left support for Arabic, so both audiences get the same polished experience.
Decision-ready product pages
Instalments, delivery estimates, warranty and returns sit next to the add-to-cart button, where buyers decide.
New drops and ready to ship
Merchandised ranges for new arrivals and in-stock pieces, for shoppers who need furniture now.
Clear collection grids
Large imagery, prices and sale badges make comparing similar pieces simple on mobile and desktop.
Speed and SEO foundations
Optimized media and scripts, clean headings and structured data on product and collection pages.
Ashraf is very professional and dedicated
The result
A store that makes furniture easy to buy
Ricrac now has a bilingual Shopify store that presents its Egyptian-made furniture with confidence and removes the usual reasons buyers hesitate: unclear delivery, payment and after-sales support.
Visit Ricrac Shop (opens in a new tab)- Discovery, goals and catalogue planning
- UX and page design
- English and Arabic theme development
- Conversion-focused product and cart pages
- Speed optimization and technical SEO
- Launch, QA and handover
Available for new projects
Want a store like this?
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