I’m Ashraf Siddik. I help Shopify brands sell more.

Independent Shopify developer and CRO specialist. I find what stops visitors from buying—then fix it with conversion-focused design, clean development, custom apps and automation.

Portrait of Ashraf Siddik

My story, in short

I’ve worked on Shopify for more than seven years—building themes, improving stores that were not selling as they should, and creating custom apps when off-the-shelf tools did not fit how a business really works.

My work starts with how customers actually behave: where they hesitate, what they cannot find, and what slows them down. It ends with changes shipped in the storefront and measured afterwards—not with a report that sits in a shared drive.

I treat every store as a business, not a codebase. The question behind every task is the same: will this help more visitors become customers, or help the team run the store with less manual work?

I work with DTC brands, Shopify Plus merchants and agencies that need a reliable Shopify partner. Because one person covers conversion research, design, development, apps and automation, there are fewer handoffs and less context lost along the way.

I’m based in Sylhet, Bangladesh, and I plan my working hours to overlap with clients in the US, UK and Europe.

Experience

TODO: add a short, factual timeline (years, roles, notable clients or agencies) once confirmed.

The toolkit behind the work.

Conversion & analytics

  • CRO audits
  • GA4
  • Heatmaps & session recordings
  • A/B testing
  • Funnel analysis

Shopify development

  • Liquid
  • Online Store 2.0
  • Shopify Plus
  • Checkout extensibility
  • Metafields & metaobjects
  • Figma to Shopify

Apps & integrations

  • Node.js
  • React
  • Admin API (GraphQL)
  • Storefront API
  • Webhooks
  • Theme app extensions

SEO & performance

  • Technical SEO
  • Core Web Vitals
  • Structured data
  • Migrations & redirects

Automation & AI

  • Shopify Flow
  • n8n
  • Make
  • Zapier
  • OpenAI API
  • Claude API