Shopify B2B
Shopify B2B and wholesale, set up properly
I set up Shopify B2B so trade buyers sign in, see their own prices and order on your terms, in the same store as retail or a separate one. Every project gets a fixed quote, in writing, after a free review.
Working to a budget? Tell me what you can spend and I’ll fit the scope to it. For first-time clients, the consultation and plan are free. Discuss your budget
- Shopify Select Partner
- 4.96 average from 719 reviews
- 1,000+ Shopify projects delivered
- Fixed quote after a free review
Starting from
$400USD
Overview
Wholesale on Shopify, without Plus
Shopify B2B is now part of the Basic, Grow and Advanced plans, not just Plus. As listed in Shopify's Help Center on 7 November 2026, every eligible plan includes companies and company locations, net terms, payment reminders, vaulted credit cards, PO numbers, quantity rules, volume pricing, draft orders sent as invoices, checkout to draft, quick order lists and the Trade theme. It isn't available on Starter or Retail.
The limits are where setups go wrong. Basic, Grow and Advanced allow up to 3 active catalogue assignments across active B2B markets, so price tiers have to be planned, not added one customer at a time. Contextual checkout and storefront through Shopify Markets start on Advanced, and sales staff permissions start on Grow. Plus removes the catalogue cap and adds direct company catalogues, deposits, partial payments and payment requests per fulfilment. I work out which of these you need before recommending a plan, and the B2B and wholesale cost guide shows what each option costs to run.
Trade buyers also need Shopify's current customer accounts. Shopify says legacy customer accounts can't be used for B2B customers and orders. Buyers sign in with a 6-digit code sent to their email, so there are no passwords to manage, but every buyer has to be linked to the right company location first.
Then there's the choice Shopify leaves to you: one store for both B2B and retail, or a separate B2B-only store. A blended store keeps one catalogue and one stock count; a separate one suits a very different range, brand or team. My step-by-step B2B setup guide shows the admin side if you'd rather do it yourself. If you want it done and tested, the work starts from $400, with a fixed quote in writing after a free review.
Signs you need this
- Trade customers email or phone in orders that your team types up by hand.
- Wholesale buyers can see retail prices, or retail shoppers can see trade prices.
- You pay for a wholesale app and don't know whether Shopify's built-in B2B could replace it.
- Payment terms, minimum orders and case packs live in spreadsheets, not in the store.
- You want to sell to shops in the UK, EU, US or Australia without running a second platform.
What the service includes
Plan and structure advice
Which plan you need, how many price tiers fit inside the catalogue limit, and whether one store or two suits your business.
Catalogues and price lists
Trade catalogues with percentage adjustments or fixed prices, plus quantity rules for minimums, maximums and case-pack increments, and volume price breaks.
Companies and locations
Your trade customers set up as companies, with each location given its own contact, permissions, catalogue and payment terms.
Terms and payments
Net terms, payment reminders, vaulted cards and PO numbers, plus deposits and partial payments on Plus, all tested on real draft orders.
Trade storefront
A B2B experience on the Trade theme or your current theme, with quick order lists, easy reorders and a clear sign-up route for new accounts.
Integrations and custom features
Where Shopify doesn't cover a need, such as an ERP or accounting sync, I build it through my custom app development service.
Benefits
Why set up B2B with me
The setup order done right
Catalogues, markets, companies and buyer access have to be set up in sequence. Doing it out of order is the usual reason trade buyers end up seeing retail prices.
Honest plan advice
If Basic or Grow covers your wholesale, I'll say so, and I only recommend Plus when its B2B features earn their cost.
Shopify Select Partner, 1,000+ projects
A 4.96 average from 719 reviews, with clients in the UK, Netherlands, US and Australia. A specialist team, led by me, does the work, and you deal with me throughout.
How it works
How it works
- 1
Free review
I look at your products, trade customers, current pricing and terms, then send three points on what to set up first.
- 2
Fixed quote and plan
You get a written scope covering tiers, companies, payment terms and integrations, with a fixed quote and timeline.
- 3
Build and import
Catalogues, companies and locations are created, trade customer data is imported, and the B2B storefront is built alongside retail.
- 4
Test orders and launch
I place test orders as different buyers on different terms, check prices and invoices, then help you invite your trade customers.
Is it a fit?
Is this service right for you
A good fit
- You sell to retailers, salons, gyms or other businesses as well as to consumers.
- You have 2 or 3 clear price tiers, or need prices per account on Plus.
- You want trade orders, stock and retail in one Shopify admin.
- You offer, or want to offer, net terms to approved accounts.
- You'd rather have it tested end to end than learn the setup yourself.
Not the right fit
- You have a handful of trade customers who order a few times a year. Draft orders may be all you need.
- You're on Starter or Retail and don't plan to change plan, since B2B isn't available there.
- Your wholesale runs through an ERP ordering portal you're happy with and don't plan to replace.
Comparison
Wholesale before and after
| Aspect | Manual wholesale | Shopify B2B, set up |
|---|---|---|
| Ordering | Email, phone, spreadsheets | Buyers order online |
| Trade prices | Codes or quotes | Catalogue per price tier |
| Minimums | Checked by hand | Quantity rules in the cart |
| Payment terms | Invoices chased by hand | Net terms with reminders |
| Reorders | Retyped each time | Reorder from the account |
| Buyer sign-in | No account | 6-digit email code |
Reporting
What you get at handover
B2B setup map
Every catalogue, market, company and payment term in one document, showing how they connect.
Test order record
Test orders for each tier and payment term, with prices, taxes and invoices checked.
Admin guide
How to approve a new trade customer, change a price tier and set terms, written for your team.
Plan review
Which B2B features you use, which plan limits you're close to, and what would make Plus worth it.
Recent Shopify work
Shopify stores I’ve built.
Ricrac Shop
Built start to finish for an Egyptian-made furniture and home brand: a bilingual English/Arabic store with room- and product-led navigation and a ‘Ready to Ship’ range. Product pages put installments, delivery estimates, warranty, returns and reviews where buyers decide. I also handled the speed and SEO work.
View the Ricrac Shop case study
Wood Tech
Built start to finish for an Australian woodworking-machinery distributor: CNC machines, edgebanders, panel saws and tooling, with brand, machine-type and used-machinery routes. Machine pages lead with ‘Enquire Now’, specs, brochures and videos to turn high-ticket visits into sales calls. I also handled the CRO, speed and SEO work.
View the Wood Tech case study
IrelandsEye Knitwear
Dublin knitwear brand selling sweaters, cardigans and knitwear staples, with multi-currency shopping for customers across Europe and beyond.
View the IrelandsEye Knitwear case study
123TelecomShop
Electronics retailer selling smartphones, cases and accessories, with daily deals and a device trade-in route.
View the 123TelecomShop case study
PerfumeBey
Extrait de parfum brand with a ‘2+1 gratis’ bundle offer, pay-later messaging and a bilingual storefront.
View the PerfumeBey case studyWhy work with me
Why brands choose to work with me.
A specialist team, led by me
I lead every project personally, and a team of Shopify specialists helps me deliver faster across CRO, design, development, apps and automation.
Decisions backed by data
Changes start from customer behaviour, analytics and recordings, not guesswork.
Built around revenue
Design and code are judged by what they do for conversion and order value.
Direct communication
You work with me directly, with working-hour overlap with the US, UK and Europe.
Shopify Select Partner
Listed at Select tier in the Shopify Partner Directory, with 7+ years on the platform.
Trusted by brands in 35 countries
355+ clients and a 4.96 average rating from 719 reviews.
Client reviews
What store owners say.
Ashraf did a fantastic job on my first website. He is very friendly and experienced. he finished everything right on time as expected and even exceeded what I was expecting to receive! I'll definitely be coming back for more work, thank you Ashraf and I highly recommend this man for your future project. Next time we will together work again.
One Product Shopify Store
james_smith21
United StatesAshraf truly shines in website development, consistently exceeding expectations with his code expertise. His speed and responsiveness make working with him a pleasure; plus, his politeness adds a touch of professionalism to every project. As our go-to guy, he's crafted a NEW website from scratch in just a week, perfectly understanding every detail. 🙌
Shopify Store Design & Redesign
delanoveersel
NetherlandsIn today's age, where speed is of a crucial importance, this guy delivers it. Did the tasks in two hours.
Did what was needed and beyond. Made adjustments to level up my online store.
Had really good understanding between each other, which is paramount if you want to deliver on time, with precision.
You can count on him, truly.Shopify Custom Coding & CROuser84229888
Lithuania
FAQ
Your questions, answered.
What store owners ask before starting this kind of project.
Ask me about your storeCan I use Shopify B2B without Plus?
Yes. Shopify B2B is available on Basic, Grow, Advanced and Plus. Below Plus you get up to 3 active catalogue assignments across B2B markets and no deposits or partial payments, which still covers most wholesale setups with a few clear price tiers.
How much does Shopify B2B setup cost?
It starts from $400. The exact price depends on how many tiers, companies and locations you have, whether data needs importing, and whether anything needs custom development. I review your store for free and send a fixed quote, in writing.
Can wholesale and retail run in the same store?
Yes. Shopify supports one store for both B2B and direct-to-consumer sales, or a separate B2B-only store. I recommend one based on your range, branding and team.
Do I still need a wholesale app?
Often not. Built-in B2B covers price lists, quantity rules, net terms and reorders. Apps still fill some gaps, and I check those against your needs before you pay for one.
How do trade buyers sign in?
Through Shopify's current customer accounts. They enter the email address linked to their company location and get a 6-digit code by email. Legacy customer accounts can't be used for B2B.
Can I offer net terms such as 30 days?
Yes, on every plan that includes B2B. Payment terms are set per company location, and Shopify can send payment reminders. Deposits and partial payments are Plus only.
What about buyers in different countries?
ACH payments are available to US stores only. For buyers in the UK, EU and Australia, I set up terms and payment methods that suit each market, and on Advanced or Plus, contextual checkout by market.
Can you connect B2B to my ERP or accounting system?
Yes, where the system has an API. Shopify Flow can use B2B data on every eligible plan, and for deeper syncs I build a custom app. That work is scoped into the same fixed quote.