Hi, I’m Ashraf Shopify CRO Expert
Available for new projects
Trusted on 700+ Shopify projects by DTC brands, Plus merchants and agencies.
I help Shopify brands turn more of their traffic into revenue—with conversion-focused design, clean development, custom apps and AI automation.
Shopify stores I’ve built for clients
Hello!
I find what stops Shopify visitors from buying, then fix it in the storefront with conversion-focused design, clean code and automation that turn traffic into revenue.
Your store may not have a traffic problem
It may have a conversion problem.
Most Shopify stores do not need more traffic before they need a better buying experience. A product page may leave questions unanswered. Mobile may be slow. The cart may create friction. The offer may be unclear. I review your store the way customers experience it, identify the biggest revenue leaks, and fix them in the storefront—not just in a slide deck.
Conversion rate stuck despite ad spendMore traffic arrives every month, but the share that buys does not move.
Common causes
- The landing page does not match the ad's promise
- Key questions (price, delivery, returns) are answered too late
- Mobile layout hides what matters below the fold
What I fix
- Message-matched landing and product pages
- Delivery, returns and reviews visible where buyers decide
- A prioritized, measured fix list—not guesses
Beautiful store, weak salesThe brand looks right, yet visitors browse and leave.
Common causes
- Design choices that slow decisions (sliders, vague copy, hidden prices)
- Product pages that describe instead of persuade
- Weak or generic social proof
What I fix
- Clear product hierarchy and benefit-led copy
- Variant selection and add-to-cart made effortless
- Real reviews and proof placed where doubt appears
Slow mobile experience and early exitsMobile visitors bounce before the page has finished loading.
Common causes
- Oversized images and heavy hero media
- App scripts loading on every page
- Layout shifts from late-loading widgets
What I fix
- Image, font and media optimization
- App and script cleanup with deferred loading
- Core Web Vitals measured before and after
Features your theme and apps cannot deliverYou need something specific, and every app is close but not quite right.
Common causes
- Workflows that do not fit off-the-shelf apps
- Several overlapping subscriptions
- Manual work between Shopify and other systems
What I fix
- Custom theme sections and blocks
- A focused custom app or integration
- Automations that remove repetitive tasks
If this sounds familiar, we should talk.
Send your store URL and I’ll point out three issues worth fixing first.
A practical process, built around impact
Here’s how it works
From conversion leak to measurable improvement.
- 01
Audit
I review your storefront, customer journey, analytics, and friction points to identify the highest-impact opportunities.
- 02
Plan
You receive a practical roadmap ranked by expected business impact, effort, and priority.
- 03
Build
Design and development happen on a duplicate theme or safe environment, tested across devices before launch.
- 04
Measure
We track what changed, review performance, and keep improving what matters.
Client feedback
Trusted by Shopify brands that care about growth.
Hass completely transformed our Shopify Plus store. Our mobile conversion rate jumped 40% in the first month post-launch. Absolute wizard.
We were struggling with massive inventory routing issues. The custom app Hass built saved our operations team 30 hours a week.
The fastest, most reliable developer we’ve ever worked with. The code quality is immaculate and the design intuition is unmatched.
Selected Shopify work
Selected works
Built to improve the buying experience—and the numbers behind it.
Completely reimagined the shopping experience with a headless architecture and micro-interactions. Built with Headless Shopify storefront.
Custom wholesale portal reducing friction in bulk ordering. Built with Shopify Plus (B2B).
Automated fulfillment routing via the Shopify Admin API. Built with Node.js, Shopify Admin API.
IrelandsEye Knitwear
Dublin knitwear brand selling sweaters, cardigans and knitwear staples, with multi-currency shopping for customers across Europe and beyond.
Visit IrelandsEye Knitwear (opens in a new tab)PerfumeBey
Extrait de parfum brand with a ‘2+1 gratis’ bundle offer, pay-later messaging and a bilingual storefront.
Visit PerfumeBey (opens in a new tab)Knuska
Furniture and home-accessories store with deep category navigation, prominent search and trust messaging across the header.
Visit Knuska (opens in a new tab)How I help Shopify brands grow
Find the leak. Build the fix. Measure the result.
Shopify CRO — Shopify CRO & Conversion Optimization
Find the friction between a visitor arriving and a customer checking out.
What’s included
- CRO audit with Loom walkthrough
- Product page, cart & checkout
- A/B testing, GA4 & heatmaps
Store Design & Development — Shopify Store Design & Development
A store should look like your brand and work like your best salesperson.
What’s included
- Figma-first design approval
- Custom Online Store 2.0 themes
- Shopify Plus & checkout
Custom Shopify Apps — Custom Shopify App Development
When an app cannot solve the problem, build the tool your operation actually needs.
What’s included
- Public & private apps
- Admin API, GraphQL & webhooks
- Theme app extensions
SEO & Speed — Shopify SEO & Speed Optimization
Better visibility starts with a technically sound, fast, easy-to-crawl store.
What’s included
- Technical Shopify SEO
- Core Web Vitals & PageSpeed
- Migrations with redirects preserved
AI & Automation — AI & Automation for Shopify
Use AI where it removes friction for customers and repetitive work for your team.
What’s included
- AI shopping assistants & quizzes
- Flow, n8n, Make & Zapier
- OpenAI & Claude API integrations
- Conversion research
- Experience design
- Shopify development
- Custom apps
- Automation
- Measurement
About Ashraf Siddik
One Shopify expert across conversion, code, and automation.
I’m Ashraf Siddik, an independent Shopify developer and Shopify Partner with 7+ years on the platform. I treat every store as a business, not a codebase—so one person sees the whole picture, from customer behaviour to code.
- 01One expert across CRO, design, development, apps and automation.
- 02Fewer handoffs and less context lost between people.
- 03Decisions backed by customer behaviour and data.
- 04Design and code built around commercial goals.
- 05Clear communication, with working-hour overlap with the US, UK and Europe.
Shopify growth insights
Practical guidance for stores that want to convert more.
-
Why Shopify Stores Lose Sales on Mobile: A Practical CRO Checklist
Mobile visitors decide fast, with one thumb and plenty of distractions. Here is how to find the leaks on a Shopify store—and fix them in the right order.
-
Shopify CRO Audit Checklist for DTC Brands
The checklist I use to audit DTC Shopify stores—from checking that your data can be trusted to deciding which fixes to ship first.
-
When to Build a Custom Shopify App Instead of Adding Another Subscription
Another subscription is the quickest fix—until you are paying for five apps that still do not match how your business works. Here is how to decide.
FAQ
Questions Shopify brands ask before we start.
Straight answers about audits, redesigns, apps, speed and how we would work together.
Ask me about your storeWhat does a Shopify CRO audit include?
A review of your store from a customer's point of view—homepage, collections, product pages, cart and checkout, on mobile and desktop—combined with your analytics and, where available, heatmaps and session recordings. You get a recorded Loom walkthrough and a prioritized list of fixes ranked by expected impact and effort. See Shopify CRO & conversion optimization for details.
Can you redesign my Shopify store without hurting SEO?
Yes, if the redesign is planned for it. That means keeping or redirecting existing URLs, carrying titles, descriptions and content across, keeping structured data accurate, and checking Search Console after launch. The SEO & speed page explains the process.
Do you work with Shopify Plus stores?
Yes. I work on Shopify Plus features such as checkout extensibility, B2B and wholesale, and complex catalogues using metafields and metaobjects—see the Nordic Supply Co. B2B case study.
Can you build a custom Shopify app?
Yes—private apps for one store, public apps, theme app extensions and integrations with other systems, built with Node.js, React and Shopify's Admin and Storefront APIs. Inventory Pilot is an example of an operations app.
How do you improve Shopify store speed?
By measuring first, then fixing the biggest causes: oversized images and media, app scripts loading on every page, render-blocking resources and layout shifts. Changes are tested on a duplicate theme and compared before and after with PageSpeed and Core Web Vitals data.
Can you help improve conversion rate without a full redesign?
Usually, yes. Many of the biggest gains come from targeted changes—clearer product information, delivery and returns details, better mobile layouts, a cleaner cart—on your existing theme. A redesign makes sense only when the current theme genuinely holds the store back.
Do you work with existing Shopify themes?
Yes. I regularly customize and fix existing themes, including premium Theme Store themes and custom builds. If your theme has become hard to maintain, I'll say so and explain the options.
What information do you need before starting?
Your store URL, your main goal or problem, and—once we decide to work together—collaborator access to Shopify and read access to GA4. For the free 3-point review, the store URL and your main challenge are enough.
Do you offer Shopify SEO and AI-search optimization?
Yes: technical SEO, site structure, internal linking, accurate structured data and clear, well-organized content that search engines and answer engines can understand. Nobody can guarantee rankings or mentions in AI answers, so I focus on removing the technical and content barriers you can control.
How quickly can we start?
It depends on the scope and my current schedule. The free 3-point review comes first; once we agree what to do, you'll get a proposed start date and timeline in writing before any work begins.
Revenue calculator
What is a better conversion rate worth?
Set your store’s numbers. Small conversion gains add up to real revenue.
If your conversion rate improves by
Conversion rate 1.40%1.68%
Extra revenue per year
€65,520
€5,460 more per month+84 more orders per month
Find where I’m losing salesAn illustrative estimate, not a promise. Real results depend on your store, traffic and offer.
Free 3-point store review
Want to know what is costing your store sales?
Send your Shopify store URL. I’ll review it before we talk and send you three practical opportunities to improve the buying experience.
- 01Product page clarityHigh impact
- 02Cart & checkout frictionQuick win
- 03Mobile speed & trustMeasurable
- Send your store URL
- I review it on mobile & desktop
- You get 3 clear opportunities
Prefer a quick chat?
Get your free review
Takes about a minute. No obligation.