Shopify Statistics 2026: GMV, Revenue, Merchants and UK Data

Who it is for

Store owners, founders and writers who need sourced figures

Time needed

A 9-minute read, or a quick lookup

What you need

Nothing, every source is linked

Most "Shopify statistics" pages online repeat numbers with no source, or quote figures from three years ago. I wanted one page I could hand to clients and point to in proposals, so every number below comes from a primary source: Shopify's investor releases and annual filing, Shopify's own pages, the UK Office for National Statistics and the US Census Bureau. Each table names the source and its date, and links straight to it.

Use it as a reference sheet. If you're writing a business plan, pitching investors on a Shopify brand or deciding whether Shopify is a safe platform to build on, copy the figure together with its source and date. All money figures are in US$ unless the row says otherwise. Everything here was checked on 7 November 2026. If a number I wanted had no official, dated source, I left it out.

1. The latest quarter: Q3 2026

Shopify reported its third quarter of 2026 (July to September) on 3 November 2026. These are the headline figures from that release.

GMV grew 29% as reported, or 30% in constant currency. For the fourth quarter of 2026, Shopify guided to revenue growth at a "low-thirties percentage rate" year over year. Monthly recurring revenue (MRR) is the value of all subscription plans in effect on the last day of the quarter, excluding variable platform fees, so it tracks how much merchants pay for their plans rather than how much they sell.

2. Full year 2025: growth and revenue mix

The annual report gives the most complete picture, because it includes figures Shopify doesn't repeat in quarterly releases. Shopify filed its 2025 Form 10-K on 11 February 2026.

Two details matter if you're judging the platform. Subscription revenue was 24% of total revenue in 2025, down from 26% in 2024, so Shopify earns more and more from merchant solutions, mainly Shopify Payments. That means Shopify makes more money when merchants sell more, which is a fair signal that its incentives line up with store owners. The 10-K also says most merchants are on the Basic and Grow plans, while most GMV comes from Shopify Plus and enterprise merchants.

3. Merchants and where they are

Shopify doesn't publish an exact merchant count in these sources. Its filings and investor pages say "millions of merchants" in more than 175 countries, and I've kept to that wording. The 10-K does give the split by region at the end of 2025.

Revenue tells a slightly different story, because merchants in some regions sell more per store than others. This table shows Shopify's 2025 revenue by the location of the merchant.

Source for the table above: Shopify's 2025 Form 10-K, note on revenue by geographic location. For UK store owners, EMEA is the line to watch: revenue from merchants in Europe, the Middle East and Africa rose from $1,707m to $2,426m in a year, an increase of about 42%, faster than Shopify's growth overall. The 10-K doesn't break EMEA down by country, so there is no official UK-only merchant or revenue figure to quote.

4. Shopify Payments and checkout

Payments is where Shopify makes most of its money, and the numbers show how many merchants use Shopify's own processor instead of a third party.

Adoption dipped slightly in 2025 (EMEA was 86% at the end of 2024), and the 10-K explains why: Shopify Payments launched in more countries, and new markets start from zero. The country count is my count of Shopify's own list of supported countries and regions, which includes the UK, the US, Australia, the Netherlands and most of the EU.

5. Black Friday Cyber Monday 2025

Shopify publishes its own results for the Black Friday to Cyber Monday weekend each year. These are the 2025 figures, released on 2 December 2025.

The growth rate was 24% in constant currency. The top-selling countries were the US, the UK, Australia, Germany and Canada, and London was the third-biggest city after Los Angeles and New York. Shopify notes that the data is unaudited and that some methods changed in 2025 (buyers are now counted by unique email), so don't compare every line directly with earlier years.

If you're getting ready for the next peak, my Black Friday preparation checklist turns these trends into a to-do list for your own store.

6. The wider market: UK and US ecommerce

Shopify's figures only make sense next to the size of the market. These come from government statistics offices.

The UK figure is far higher than the US one partly because the two offices measure different things, so treat them as two separate facts rather than a ranking. Shopify's US market share figure uses US Census Bureau data for 2025 and Shopify's 2025 US GMV, excluding point-of-sale sales, according to the footnote on its investor page. The Census Bureau's Q3 2026 estimate is due on 19 November 2026.

7. What Shopify costs in the UK

UK store owners pay in sterling. These are the prices on Shopify's UK pricing page, as checked on 7 November 2026.

Source: Shopify UK pricing. If you use a payment provider other than Shopify Payments, Shopify adds its own fee of 2% on Basic, 1% on Grow, 0.6% on Advanced and 0.2% on Plus. New stores get 3 days free, then £1 a month for 3 months. My Shopify fees explained guide walks through every fee line, and the Shopify fees calculator works out your own monthly cost.

8. Apps, people and the ecosystem

Over 21,000 apps sounds like a strength, and it is, but it's also why so many stores I audit run slowly: each app can add scripts to every page. My guide on what apps a Shopify store uses covers the handful most stores really need.

Shopify vs WooCommerce statistics

People often search for WooCommerce and Shopify figures side by side. I haven't put WooCommerce numbers on this page because I couldn't find an official, dated figure from its owner that measures the same thing as Shopify's GMV or revenue. Third-party "market share" counts usually measure how many websites run a platform, not how much they sell, so they don't compare like for like. For a practical comparison of the two platforms, read Shopify vs WooCommerce.

Common misreads of Shopify statistics

• Treating GMV as revenue. $378.4bn is what merchants sold in 2025. Shopify's revenue was $11.6bn.
• Quoting an exact merchant count. Shopify's official sources say "millions". Any precise number you see elsewhere is an estimate.
• Mixing merchant share with revenue share. The US has 44% of merchants but produced 63% of Shopify's 2025 revenue.
• Comparing BFCM years blindly. Shopify changed how it counts buyers and packages in 2025.
• Dropping the date. These figures change every quarter. Always quote the period and the source.

Before you quote a number

Next steps

1. Size your own store. Use the Shopify revenue estimator to put a rough number on a competitor or your own plan.
2. Check your conversion rate against benchmarks. My ecommerce conversion rate benchmarks show what a typical store converts at.
3. Pick the right plan. Read how to choose the right Shopify plan before you commit to yearly billing.
4. Get a second opinion. If you sell in the UK and want your store checked by hand, see how I work with UK store owners, or ask for a free review.

Frequently asked questions

Sources

1. Shopify Sustains Rapid Growth with Revenue Up 32% and Free Cash Flow Margin of 22% (Q3 2026 results), Shopify Investor Relations
2. Shopify Inc. Annual Report on Form 10-K for 2025, Shopify / U.S. SEC
3. Shopify investors overview, Shopify
4. Shopify merchants generate record-breaking $14.6 billion in Black Friday Cyber Monday sales, Shopify
5. Retail sales, Great Britain: September 2026, Office for National Statistics
6. Quarterly Retail E-Commerce Sales, U.S. Census Bureau
7. Shopify pricing (UK), Shopify
8. Shopify Payments supported countries, Shopify Help Center

Related services and work

Written by Ashraf Siddik

I'm a Shopify developer and CRO specialist. I have built and improved Shopify stores since 2018, completed more than 1,000 projects, and hold a 4.96 average rating across 719 client reviews.

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