Service 05
Shopify speed optimization
Faster pages on the phones your customers actually use, with Core Web Vitals measured before and after.
Most slow stores collect app scripts, oversized images, extra fonts and theme code over the years. I find what actually delays the first view and the first tap, fix it on a duplicate theme and measure the result.
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- Shopify Select Partner
- 4.96 average from 719 client reviews
- 1,000+ Shopify projects delivered
- Clear proposal with scope, timeline and price
Starting from
$100USD
Overview
What this service does for you
Customers can only buy from pages that load. On mobile, every extra second on a product or collection page is a second in which a visitor can give up and go back to search.
Most slow Shopify stores are not slow because of Shopify. They collect app scripts, oversized images, extra fonts and theme code over the years. I find what actually delays the first view and the first tap, fix it on a duplicate theme, and measure the difference.
Signs you need this
- PageSpeed and Core Web Vitals reports flag your product and collection pages.
- Your store has collected years of app scripts nobody has reviewed.
- Mobile visitors leave before the product page has finished loading.
- The store got slower after a new theme, app or redesign.
What’s included
Core Web Vitals and PageSpeed improvements
Faster largest contentful paint, fewer layout shifts and quicker interaction, measured with real tools.
App and script cleanup
Removing or deferring scripts from apps you no longer use or that load everywhere for no reason.
Image and media optimization
Right-sized images in modern formats, lazy loading below the fold, and a hero image that is allowed to load first.
Theme code and font loading
Leaner Liquid, CSS and JavaScript, fewer render-blocking files, and fonts that don't hold up the first view.
Speed checks after launch
Before and after measurements on key templates, plus checks after new apps or theme updates so speed doesn't slowly slip back.
Benefits
What faster pages do for your store
Faster pages on real phones
Improvements are measured before and after on real devices, not only in a lab score.
Fewer scripts on every page
Unused app code, oversized images and render-blocking resources are removed or deferred.
Speed that supports SEO
Better Core Web Vitals help search visibility as well as conversion.
How it works
How it works
- 1
Measure
Lab and field tests on your key templates (home, collection, product and cart), mobile first.
- 2
Prioritize
Fixes ranked by how much load time they save on the pages that make you money.
- 3
Fix
Theme, app and media changes made on a duplicate theme, then published after your approval.
- 4
Monitor
Re-test after launch and watch Core Web Vitals in Search Console over the following weeks.
Related Shopify work
Work connected to this service.

Ricrac Shop
- Furniture & home
- Egypt · EN / AR
- Full build · CRO · SEO & speed
Built start to finish for an Egyptian-made furniture and home brand: a bilingual English/Arabic store with room- and product-led navigation and a ‘Ready to Ship’ range. Product pages put installments, delivery estimates, warranty, returns and reviews where buyers decide. I also handled the speed and SEO work.
View the Ricrac Shop case study
Wood Tech
- Industrial machinery
- Australia · trade & B2B
- Full build · CRO · SEO & speed
Built start to finish for an Australian woodworking-machinery distributor: CNC machines, edgebanders, panel saws and tooling, with brand, machine-type and used-machinery routes. Machine pages lead with ‘Enquire Now’, specs, brochures and videos to turn high-ticket visits into sales calls. I also handled the CRO, speed and SEO work.
View the Wood Tech case study
Knuska
- Furniture & home
- Netherlands · Dutch
Furniture and home-accessories store with deep category navigation, prominent search and trust messaging across the header.
View the Knuska case study
IrelandsEye Knitwear
- Fashion & knitwear
- Ireland · ships internationally
- Shopify Partner listing
Dublin knitwear brand selling sweaters, cardigans and knitwear staples, with multi-currency shopping for customers across Europe and beyond.
View the IrelandsEye Knitwear case studyWhy work with me
Why brands choose to work with me.

A specialist team, led by me
I lead every project personally, and a team of Shopify specialists helps me deliver faster across CRO, design, development, apps and automation.
Decisions backed by data
Changes start from customer behaviour, analytics and recordings, not guesswork.
Built around revenue
Design and code are judged by what they do for conversion and order value.
Direct communication
You work with me directly, with working-hour overlap with the US, UK and Europe.
Shopify Select Partner
Listed at Select tier in the Shopify Partner Directory, with 7+ years on the platform.
Trusted by brands in 35 countries
355+ clients and a 4.96 average rating from 719 reviews.
Client reviews
What Shopify store owners say.
a great seller, everything was done well and fast.
would come back for some more work in the future.AShopify Speed Optimizationanthony21
France
Outstanding work from start to finish. Clear communication, fast execution, and a sharp eye for detail. The website looks professional, loads fast, and is built with growth in mind.Highly recommended.
LShopify Store Design & Redesignlvanbeekecom
Netherlands
Ashraf is outstanding at his work, and I would definitely recommend him to optimize your store. Everything is now perfectly set up in my store, and I am confident that with Ashraf's expertise, I will achieve many sales. Thank you Ashraf!
DShopify Custom Coding & CROdaanpruma
Netherlands
FAQ
Questions about Speed optimization.
Specific answers to what clients usually ask about this service.
Ask me about your storeDo apps really slow down a Shopify store?
Many do, because they add scripts and styles to every page, sometimes even after they have been uninstalled. Reviewing what loads, where, and why is one of the fastest speed wins on most stores.
What PageSpeed score should a Shopify store aim for?
Use the score as a guide, not the goal. What matters more is how fast real visitors see and use your pages, which is what the Core Web Vitals report in Search Console shows. A store with several apps rarely scores 100, and that's fine when real-user metrics are in the green.
Will speed optimization change how my store looks?
No. The aim is the same store, loading faster. Where a fix would change the design, such as replacing a heavy slideshow, I show you the options before anything changes.
Keep exploring
Related services
Guides and free tools
All guidesFree 3‑point store review
Three fixes for your store, free.
Send your store and your email. I’ll go through it by hand and reply with the three changes most likely to grow your sales.
What you get
- Reviewed by hand, on mobile and desktop
- Three fixes, ranked by impact
- Free, with no obligation
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