Shopify Markets
Shopify Markets setup for international selling
I set up Shopify Markets so you can sell abroad from one store: local currencies, translated content, international domains, duties at checkout and the right taxes per region. You get a fixed quote in writing after a free review.
Working to a budget?
Tell me what you can spend and I’ll fit the scope to it. For first-time clients, the consultation and plan are free.
- Shopify Select Partner
- 4.96 average from 719 reviews
- 1,000+ Shopify projects delivered
- Fixed quote after a free review
Starting from
$150USD
Overview
Sell abroad from one store
Shopify Markets lets one store sell to several countries, each with its own currency, language, domain and catalogue. As checked on 7 November 2026, you can create markets for single countries or group countries and regions together, then set what each market sees. Setting it up is mostly a set of decisions: which countries to group, which get a local currency first, which need translation, and how URLs should work for search. I make those decisions with you, then configure and test them. If you're weighing this against running separate stores, my Markets vs multiple stores comparison sets out when each wins.
Multi-currency pricing is the part buyers notice first. With Shopify Payments, customers see prices, pay and get refunds in their local currency, and each market can have its own rounding and price adjustments. Prices convert automatically at the current exchange rate, or you can set rates manually. Catalogues let you set product prices and availability per country or region. Shopify notes that full local currency features need Shopify Payments and one-page checkout, so I check your payment setup before anything else.
Then URLs and language. International domains, available on the Basic plan and higher, can be subfolders such as example.com/fr-fr, subdomains or separate country domains. Shopify creates hreflang tags automatically for each one, and each published language gets its own URLs, with checkout and notification emails shown in the customer's language. I usually start with subfolders, as Shopify suggests for a first setup, and submit a sitemap per domain. My guide to international SEO on Shopify covers the search side.
Finally duties and tax: HS codes on products so duties can be estimated at checkout, plus EU VAT and OSS, Australian GST and US sales tax settings where they apply (see EU OSS VAT on Shopify). The setup starts from $150, with a fixed quote in writing after a free review.
Signs you need this
- Overseas visitors only see prices in your home currency.
- International buyers get duty bills on delivery and refuse parcels.
- You're considering a second store just to sell in another country.
- Translated pages don't rank, or the wrong language shows in search results.
- Some products shouldn't be sold in some countries and you can't hide them.
What the service includes
Market plan
Which countries to group into markets, and which get their own currency, language or domain first, based on where your orders and visits come from.
Currencies and pricing
Local currencies through Shopify Payments, rounding per market, and price adjustments or per-country prices set through catalogues.
Languages and translation
Languages added and assigned to markets, a first pass with Shopify's Translate & Adapt app, then key pages and checkout wording checked by hand.
Domains and international SEO
Subfolders or country domains set up, Shopify's automatic hreflang tags checked, and a sitemap submitted in Search Console for each domain.
Duties, taxes and shipping
HS codes added to products for duty estimates at checkout, with tax and shipping settings per region for VAT and OSS, GST and US sales tax.
Market-specific content
Catalogues, theme content and messages adjusted per market, then previewed as a shopper in each market would see them.
Benefits
Why set up Markets with me
One store where it fits
I'll tell you plainly when Markets covers what you need, and when separate stores would serve you better.
Search rankings protected
I also run Shopify SEO projects, so domains, hreflang, redirects and Search Console are part of the setup, not an afterthought.
Shopify Select Partner, 7+ years
More than 1,000 Shopify projects, clients in the UK, Netherlands, US and Australia, and a 4.96 rating from 719 reviews. A specialist team, led by me, does the work.
How it works
How it works
- 1
Free review and fixed quote
I look at where your traffic and orders come from, your payment setup and your catalogue, send three points, then a fixed quote.
- 2
Market plan and data
Countries are grouped into markets, and HS codes, translations and per-market prices are prepared.
- 3
Configure and test
Currencies, languages, domains, duties and taxes are set, then each market is previewed and tested with test orders.
- 4
Launch and check
Markets go live, domains and hreflang are checked on the live store, and sitemaps are submitted for each domain.
Is it a fit?
Is this service right for you
A good fit
- You already get visits or orders from other countries.
- You want one store and one admin for several countries.
- You sell to the UK, EU, US or Australia and need local currency and tax settings.
- You plan translated content and want it found in local search.
- You want one fixed quote for the whole setup.
Not the right fit
- Separate teams run each country with different stock and suppliers. Multiple stores may suit you better.
- You want Managed Markets but aren't based where it's offered: the continental US and certain stores in Canada and the UK.
- You need tax registrations or filings done. That's work for your accountant.
Comparison
One store, with and without Markets
| Aspect | Without Markets set up | With Markets set up |
|---|---|---|
| Prices | One currency for everyone | Local currency, own rounding |
| Language | One language | Translated, own URLs per language |
| URLs | One domain for all | Subfolders or local domains |
| Products | Same catalogue everywhere | Catalogues per market |
| Duties | Charged on delivery | Estimate collected at checkout |
| Checkout and emails | Store language only | Customer's language |
Reporting
What you get at handover
Market settings record
Each market with its countries, currency, languages, domain and catalogue.
Translation status
What is translated, how it was translated and which pages were checked by hand.
International SEO check
Domains, hreflang tags and sitemap submissions confirmed for each market.
Test order log
A test order per market with currency, taxes, duties and emails confirmed.
Recent Shopify work
Shopify stores I’ve built.
Ricrac Shop
Built start to finish for an Egyptian-made furniture and home brand: a bilingual English/Arabic store with room- and product-led navigation and a ‘Ready to Ship’ range. Product pages put installments, delivery estimates, warranty, returns and reviews where buyers decide. I also handled the speed and SEO work.
View the Ricrac Shop case study
Wood Tech
Built start to finish for an Australian woodworking-machinery distributor: CNC machines, edgebanders, panel saws and tooling, with brand, machine-type and used-machinery routes. Machine pages lead with ‘Enquire Now’, specs, brochures and videos to turn high-ticket visits into sales calls. I also handled the CRO, speed and SEO work.
View the Wood Tech case study
IrelandsEye Knitwear
Dublin knitwear brand selling sweaters, cardigans and knitwear staples, with multi-currency shopping for customers across Europe and beyond.
View the IrelandsEye Knitwear case study
123TelecomShop
Electronics retailer selling smartphones, cases and accessories, with daily deals and a device trade-in route.
View the 123TelecomShop case study
PerfumeBey
Extrait de parfum brand with a ‘2+1 gratis’ bundle offer, pay-later messaging and a bilingual storefront.
View the PerfumeBey case studyWhy work with me
Why brands choose to work with me.
A specialist team, led by me
I lead every project personally, and a team of Shopify specialists helps me deliver faster across CRO, design, development, apps and automation.
Decisions backed by data
Changes start from customer behaviour, analytics and recordings, not guesswork.
Built around revenue
Design and code are judged by what they do for conversion and order value.
Direct communication
You work with me directly, with working-hour overlap with the US, UK and Europe.
Shopify Select Partner
Listed at Select tier in the Shopify Partner Directory, with 7+ years on the platform.
Trusted by brands in 35 countries
355+ clients and a 4.96 average rating from 719 reviews.
Client reviews
What store owners say.
Ashraf S is a top-notch website developer! His code expertise and attention to detail are impeccable, and his professionalism shines through in every task. Working with him was a breeze due to his quick responsiveness and deep understanding; he truly went ABOVE AND BEYOND. If you need web development on Shopify, look no further! 👏
Shopify Store Design & Redesign
kaseyyoungs
AustraliaI would be very surprised if there are better options than Ashraf; he does everything exactly as you want, makes changes when you provide feedback, responds quickly and kindly, and does everything but make a fuss about revisions. If you are looking for someone to perfect your Shopify website, look no further and contact Ashraf!
Shopify Custom Coding & CROtorbenvl
BelgiumI really like working with Ashraf. ive been working with for a while now and its been always great in terms of cominucation, what i like to have worked on & the proffecionalism. Thank you ashraf for your work always. definitely recommend Ashraf to everyone who like to have good work done on there ecommerce business.
Shopify Custom Coding & CROdanora_store
United States
FAQ
Your questions, answered.
What store owners ask before starting this kind of project.
Ask me about your storeHow much does a Shopify Markets setup cost?
It starts from $150. The exact price depends on how many markets and languages you need, how many products need HS codes, and whether prices differ per market. I review your store for free and send a fixed quote in writing for the whole setup.
What about Shopify Markets Pro?
As checked on 7 November 2026, Shopify's Help Center documents its merchant of record option as Managed Markets, powered by Global-e. Global-e becomes the merchant of record, handling tax remittance, local payment methods, duties and import tax. It's only available to merchants based in the continental US and to certain stores in Canada and the UK.
Do I need Shopify Payments for multi-currency?
For full local currency features, yes. Shopify states that local pricing needs Shopify Payments and one-page checkout. Customers then see prices, pay and get refunds in their own currency, and you can round prices per market.
Should I use subfolders or country domains?
For a first setup, Shopify suggests subfolders, because they're simple and share your main domain's search ranking. Country domains suit a specific strategy for a new market, since each one builds its own authority. You need a custom domain either way, because international domains can't be created from a myshopify.com address.
Will translated pages hurt my SEO?
Not when they're set up properly. Shopify creates hreflang tags automatically for every international domain or subfolder, and each published language gets its own URLs. I make sure each domain in a market uses a different language, to avoid duplicate content, and submit a sitemap for each.
Can I sell different products in different countries?
Yes. Catalogues let you set which products are available and at what price in each market. That's useful for items you can't ship to certain countries, or ranges that only suit one region.
Can customers pay duties at checkout?
Shopify can collect an estimate of duties and import taxes at checkout, so buyers aren't surprised on delivery. Products need HS codes, and Shopify notes that some checkout customisations, destinations and order types aren't supported, so I check your setup during the free review.
Is Markets better than running separate stores?
For most brands selling the same products from one team, yes: one admin, one catalogue and one set of apps. Separate stores can make sense when each country has its own team, stock and suppliers. I'll tell you honestly which fits during the review.