How Much Does Shopify B2B and Wholesale Cost?

Who it is for

Brands adding wholesale or trade customers

Time needed

7 minutes to read

What you need

Your price tiers, payment terms and trade order sizes

Wholesale on Shopify no longer starts at $2,300 a month. For years, B2B was a Shopify Plus feature, and many guides still say so. Shopify's help center now lists its B2B features on Basic, Grow and Advanced too, with a smaller set of tools than Plus. That changes the cost question from "can I afford Plus?" to "which plan, and do I need an app?"

Plan prices and B2B features below come from Shopify's pricing page and its B2B help pages, and app prices from the Shopify App Store, as checked on 7 November 2026. I set up wholesale on client stores, both built-in and through apps, and I'll show where each one makes sense.

The short answer

What each plan includes for B2B

Two details catch people out. First, the limit of 3 counts each catalog once per B2B market it's assigned to: Shopify's own example is that one catalog assigned to 2 markets uses 2 of the 3. Second, B2B catalog features on Basic, Grow and Advanced need your store to be on the new Shopify Markets setup.

In practice, 3 catalog assignments cover a store with, say, one trade price list for retailers, one for distributors and one for a second country. If every large account has its own negotiated prices, you need Plus or an app.

What wholesale apps cost

Apps add the parts Shopify leaves out below Plus, or give smaller stores a simpler setup. Prices vary a lot between apps, so here is one popular example, BSS B2B & Wholesale Solution, as listed on 7 November 2026:

I'm not recommending this app over others. It's a useful price marker. Before paying for one, check whether Shopify's built-in B2B already covers what you need, because built-in features don't add scripts to your storefront and don't break when an app changes its plans.

Payment costs on wholesale orders

Wholesale orders are larger, so percentage fees grow fast. Shopify's fees help page says third-party transaction fees aren't charged on manual payment methods such as bank transfers, and card processing only applies when a card is used.

A common setup uses both: cards for small or new accounts, net terms paid by bank transfer for regular ones. Net terms do cost you something else: you wait 30 or 60 days for the money, so factor that cash flow into your pricing.

Costs that aren't on the pricing page

• Integrations. Syncing prices, stock and orders with an ERP or accounting system often needs a custom app or a connector. My custom app work starts from $800, quoted per project.
• A separate B2B store. Shopify supports B2B in one store or a B2B-only store. On Plus, expansion stores are included. Below Plus, a second store means a second plan.
• Staff logins for sales reps. Basic has no extra staff accounts. Grow has 5 and Advanced 15.
• The Plus variable fee. Shopify says the variable platform fee on Plus differs for B2B and direct-to-consumer sales, and it doesn't publish the rate. Ask before you sign.
• Setup time. Companies, locations, catalogs and payment terms all need entering and testing. Moving an existing customer list takes longer than most people plan for.

Three example setups

All on US yearly billing. Put your expected card share into the fees calculator, and check your wholesale margin with the profit margin calculator, since trade prices leave less room for fees.

Ways to keep wholesale costs down

1. Use one catalog per tier, not per customer. Group trade customers into 2 or 3 price tiers and you stay inside the 3 assignments on Basic, Grow and Advanced.
2. Offer bank transfer on net terms for regular accounts, so large orders don't carry card processing.
3. Set quantity rules and minimum order values so each trade order is big enough to be worth packing and shipping.
4. Use the free tier of an app first if you only need a sign-up form, and upgrade when you hit its limit.
5. Keep one store for retail and trade unless you have a clear reason to split. A second store doubles the plan, the apps and the upkeep.
6. Review the app bill once a year. Built-in B2B has grown, and features you pay an app for may now be included in your plan.

Which setup do you need?

By country

• US: trade customers often buy tax-free for resale. Collect resale certificates and set tax exemptions for those customers.
• UK: trade buyers expect prices shown without VAT. Check your price display and invoices show VAT correctly.
• EU and the Netherlands: sales to VAT-registered businesses in another member state usually fall under the reverse charge. Confirm the setup with your accountant before the first order.
• Australia: trade prices are usually shown excluding GST, with GST added on the invoice.

Next steps

1. List your price tiers and count how many catalog assignments they need across your markets.
2. List the payment terms you offer, and whether any customer pays a deposit.
3. Test the built-in B2B tools on your current plan with one real trade customer.
4. Add an app or upgrade only for the gap that's left.

If you'd like help working out the setup, send me your store and your wholesale terms for a free review. My store development work starts from $300, and every wholesale setup gets a fixed quote. You can see the plan-level costs in the main Shopify store cost guide.

Frequently asked questions

Sources

1. Shopify B2B features by plan, Shopify Help Center
2. Shopify B2B, Shopify Help Center
3. Shopify pricing, Shopify
4. Shopify Plus plan, Shopify Help Center
5. Fees and costs, Shopify Help Center
6. BSS B2B & Wholesale Solution, Shopify App Store

Related services and work

Written by Ashraf Siddik

I'm a Shopify developer and CRO specialist. I have built and improved Shopify stores since 2018, completed more than 1,000 projects, and hold a 4.96 average rating across 719 client reviews.

About me · Client reviews