Furniture & home
Dutch furniture store built for easy browsing
A Shopify store for Knuska, a Dutch furniture and home-accessories brand, with deep category navigation that helps shoppers find the right table, cabinet or sofa fast.
- Client
- Knuska
- Industry
- Furniture & home
- Market
- Netherlands · EUR
- Language
- Dutch
- Project
- Full Shopify build
- Scope
- Planning to CRO & SEO
Project goals
What the store needed to achieve
- 1Make a large furniture catalogue easy to browse by type, shape and material
- 2Help shoppers picture pieces in a real home
- 3Build trust with clear prices, delivery and service
- 4Keep pages fast despite large, image-heavy collections
My solution
How I approached it
Furniture shoppers often know the type of piece they want but not the exact product, so navigation does the heavy lifting: tables by shape and material, coffee tables, cabinets, coat racks and sofas.
I planned the mega menu and collection structure, designed room-led inspiration sections, and spent time on speed so large image grids still load quickly.
Built with
- Shopify
- Liquid
- Mega menu
- Wishlist
- Search
- Core Web Vitals
- GA4
- 01Discovery & planning
- 02UX & Figma design
- 03Shopify development
- 04CRO, speed & SEO
Explore the pages
Designed page by page
Hover over a page to scroll it. On a phone, swipe between pages and scroll inside each one.
What I built
Built to make browsing easy
Deep mega menu
Dining tables by shape and material, marble coffee tables, cabinets and more, reachable in a couple of clicks.
Shop by room and style
Inspiration sections help shoppers picture each piece in a real home.
Search and wishlist
Search sits front and centre, and shoppers can save favourites to come back to.
Trust messaging
Delivery, service and how products are selected are explained across the store.
Seasonal sales
Campaigns like the Fall Sale run across banners and collections.
Speed work
Image and script optimization focused on fast loading of the main content.
The result
A furniture store that’s easy to explore
Knuska now has a store where shoppers can go from “I need a dining table” to the right shape, size and material in a few clicks, with the trust signals and speed a furniture purchase needs.
Visit Knuska (opens in a new tab)- Discovery, goals and catalogue planning
- UX and page design
- Mega menu and collection structure
- Theme development and inspiration sections
- Speed optimization and technical SEO
- Launch, QA and handover
Available for new projects
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