Health & oral care
DTC oral-care brand with product storytelling
A Shopify store for Nordic Gum USA, an oral-care brand selling remineralizing chewing gum and nano toothpaste, designed to explain a new product and sell it in bundles.
- Client
- Nordic Gum USA
- Industry
- Health & oral care
- Market
- United States · USD
- Catalogue
- Focused hero products
- Project
- Full Shopify build
- Scope
- Planning to CRO & SEO
Project goals
What the store needed to achieve
- 1Explain a new kind of product, gum that cares for your teeth, in seconds
- 2Turn single-pack buyers into bundle buyers
- 3Build trust in the ingredients and results
- 4Run campaigns like Black Friday without a rebuild
My solution
How I approached it
With only a few hero products, every section has to earn its place. I planned the homepage as a story: what’s inside a piece, what it replaces in your routine, and why it’s different.
The product page uses bundle tiers, an ingredient breakdown and a 60-day results timeline, and the homepage hero is built to switch between campaigns.
Built with
- Shopify
- Liquid
- Custom sections
- Bundles
- Reviews
- Pay later
- GA4
- 01Discovery & planning
- 02UX & Figma design
- 03Shopify development
- 04CRO, speed & SEO
Explore the pages
Designed page by page
Hover over a page to scroll it. On a phone, swipe between pages and scroll inside each one.
What I built
Built to explain and sell
Look inside a piece
An ingredient explainer covering nano-hydroxyapatite, sodium phytate and zinc.
Bundle tiers
Multi-pack options with savings on the product page encourage larger orders.
60-day results timeline
A visual timeline sets expectations and builds confidence before purchase.
Comparison section
“One gum replaces everything” compares Nordic Gum with a typical oral-care routine.
Campaign-ready hero
Promotions such as Early Black Friday and buy one, get one run from the homepage.
Reviews and trust
Star ratings and reviews sit near the buy box.
The result
A new product, explained simply
Nordic Gum now has a store that explains an unfamiliar product in a few scrolls and nudges shoppers toward multi-pack bundles, with campaign sections ready for every sale.
Visit Nordic Gum USA (opens in a new tab)- Discovery, goals and catalogue planning
- UX and page design
- Story-led homepage and product page
- Bundle and campaign sections
- Speed optimization and technical SEO
- Launch, QA and handover
Available for new projects
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