Checklists, guides and tools for running a better store.

Free checklists, planners and Shopify statistics, each linked to the in-depth guides and free tools behind it.

Checklists

  • Growth7 min readUpdated

    What Does a Shopify Developer Do? What 719 Client Reviews Show

    A Shopify developer handles the work the theme editor and apps can't: custom code, fixes, builds, redesigns and speed. Here is what store owners have hired me for, in their own words, with checklists for hiring well.

  • Growth10 min readUpdated

    Shopify Statistics 2026: GMV, Revenue, Merchants and UK Data

    Shopify's key numbers in one place, each linked to Shopify's filings, its own pages or government statistics. Checked on 7 November 2026, with the UK figures UK store owners ask me about.

  • Growth8 min readUpdated

    Black Friday Planner for Shopify Stores: Ideas, Timeline and Checklist

    A week-by-week Black Friday planner for Shopify stores, from choosing an offer you can afford to the week after Cyber Monday. Every task has the Shopify setting that runs it.

  • Conversion8 min readUpdated

    Product Photography Guide for Small Brands: Tips and Checklist

    Clean product photos need a window, a tripod and a plan, not a studio. Here is the shot list, setup, lighting and Shopify upload checklist I give small brands that shoot their own products.

  • Conversion9 min readUpdated

    Shopify Product Page Checklist: 40 Checks That Help It Sell

    Work through this checklist on your best-selling product page and you will find most of what is costing you sales. Every check shows why it matters and where to fix it in Shopify.

  • Setup8 min readUpdated

    Shopify Store Launch Checklist: What to Check Before You Go Live

    Work through these nine sections in order and your new Shopify store will be ready to take real orders. Each check says why it matters and where to find it in the admin.

  • Setup8 min readUpdated

    Shopify Migration Checklist: Free Website Migration Template

    A step-by-step website migration checklist for moving a store to Shopify, covering data, redirects, SEO and launch. Work down it in order and use the sign-off table as your template.

  • Setup8 min readUpdated

    International Selling Checklist for Shopify Stores

    Use this checklist once for every new country you open. It covers Shopify Markets, currency, payments, language, shipping, duties, tax rules and returns, with the admin path for each check.

  • SEO7 min readUpdated

    Shopify Speed Checklist: 20 Fixes in the Right Order

    Twenty fixes that speed up a Shopify store, sorted so the cheap, high-impact work comes first. Each one has the reason it matters and where to find it in your admin.

  • SEO7 min readUpdated

    Shopify SEO Checklist: Free 2026 Checklist for Store Owners

    A free Shopify SEO checklist you can work through in order, from indexing to links. Every check comes with the reason it matters and where to find it in your Shopify admin.

  • Tax & legal11 min readUpdated

    UK Online Store Legal Checklist: Distance Selling Regulations

    The distance selling regulations decide what you must tell shoppers, how long they get to cancel and how fast you refund. Here they are as a checklist you can tick off against your store, with the Shopify setting for every rule.

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