Shopify questionAnswer3 min read
What Is the Best Reviews App for Shopify?
Judge.me is the best fit for most stores, with a generous free plan and a $15 upgrade. Here is when Loox, Okendo or Yotpo fits better.
Key takeaways
- Judge.me is the best reviews app for most Shopify stores: its free plan includes unlimited reviews, photo and video reviews and Google rich snippets.
- It had 5.0 stars from 49,747 reviews as checked on 7 November 2026, and its paid plan is $15 a month.
- Okendo and Yotpo have free plans limited to 50 orders a month. Loox is free up to 500 orders, but video reviews need its $49.99 plan.
- Pay more only for something specific, such as Google Seller Ratings, advanced review campaigns or reviews combined with loyalty.
- Who it is for
- Stores collecting product reviews
- Time needed
- 3 minutes to read
- What you need
- Your monthly order count
The best reviews app for Shopify is Judge.me for most stores, because its free plan already covers unlimited text, photo and video reviews, and its $15 paid plan adds review reminders, Google Shopping and integrations. Okendo suits growing brands that want reviews and loyalty together, and Loox suits photo-led stores.
I install a reviews app on almost every store I build. Prices and ratings below come from each app's Shopify App Store listing, as checked on 7 November 2026.
The reviews apps compared
| App | Free plan | Paid from | Rating |
|---|---|---|---|
| Judge.me | Unlimited reviews | $15 a month | 5.0 from 49,747 |
| Loox | Up to 500 orders | $49.99 a month | 4.9 from 10,044 |
| Okendo | Up to 50 orders | $19 a month | 4.8 from 1,447 |
| Yotpo | Up to 50 orders | $15 a month | 4.8 from 4,628 |
Why Judge.me is my default
Judge.me's free plan includes unlimited product and store reviews, photo and video reviews, a review widget and star badges, Google rich snippets, and importing from AliExpress, Etsy and Amazon. The $15 Awesome plan adds automated reminders, AI replies and summaries, 130+ integrations including Klaviyo, coupons for reviews, and Google Shopping, Meta and TikTok Shop syndication. Few other apps give that much at that price.
When another app fits better
- Okendo: free up to 50 orders, Essential $19 for 200, Growth $119 for 1,500 and Power $299 for 3,500. Pick it if you want loyalty, quizzes and surveys in the same app.
- Loox: free up to 500 orders with review requests, photo discounts and Google snippets. Convert is $49.99 for 300 orders plus $50 per extra 300, and adds video reviews and AI features. Strong for fashion and beauty stores with visual products.
- Yotpo: free up to 50 orders. Starter is $15 and adds photo and video collection and Google Shopping. Pro is $119 and adds Google Seller Ratings.
For a detailed head-to-head, see Judge.me vs Okendo.
Cost at about 300 orders a month
- Judge.me Awesome$15Flat price, no order limit.
- Yotpo Starterfrom $15Price changes with order volume.
- Okendo Growth$119Essential covers only 200 orders.
- Loox Convert$49.99Includes 300 orders.
What matters more than the app
The app is the easy part. Reviews help sales when you ask every buyer at the right time, after delivery rather than after dispatch, and when you show them near the add to cart button. Reply to negative reviews politely and never filter them out, because shoppers trust a 4.7 average with honest complaints more than a perfect 5.0. My guide to using reviews and social proof covers the display side.
By country
The rules point the same way in the US, UK, EU and Australia: consumer regulators treat fake reviews, and hiding genuine negative ones, as misleading. In the EU and the Netherlands, stores that show reviews should also explain whether and how they check that reviews come from real buyers. A plain line under your review widget covers that.
What to do next
- Install Judge.me free. Import any existing reviews.
- Set up review requests. Send them a few days after delivery.
- Upgrade when needed. Move to $15 for reminders and Google Shopping once reviews are flowing.
Want to see which reviews app a competitor uses? Run their store through the Shopify app detector.
Free tools
Check your own store
Free, no sign-up. Each one runs a part of this guide for you.
Frequently asked questions
What is the best free review app for Shopify?
Judge.me. Its free plan includes unlimited reviews, photo and video reviews and Google rich snippets, as checked on 7 November 2026.
How much does Judge.me cost?
Judge.me has a free plan and one paid plan, Awesome, at $15 a month with a 15-day free trial.
Is Loox better than Judge.me?
Loox is strong for photo-led stores and its free plan covers up to 500 orders, but video reviews need its $49.99 plan. Judge.me includes video reviews free.
Can I move reviews from one app to another?
Usually, yes. Most review apps import reviews by CSV. Export your reviews before uninstalling the old app.
Do review apps help SEO?
They can add rich snippets so star ratings may show in Google results, and fresh reviews add unique text to product pages. Judge.me includes rich snippets free.
Should I hide negative reviews?
No. Consumer regulators in the UK, US, EU and Australia treat hiding genuine negative reviews as misleading. Reply to them instead.
Sources
- Judge.me Product Reviews, Shopify App Store
- Loox Product Reviews, Shopify App Store
- Okendo: Reviews and Loyalty, Shopify App Store
- Yotpo: Product Reviews, Shopify App Store
Related services and work
I'm a Shopify developer and CRO specialist. I have built and improved Shopify stores since 2018, completed more than 1,000 projects, and hold a 4.96 average rating across 719 client reviews.
More guides
-
Why Shopify Stores Lose Sales on Mobile: A Practical CRO Checklist
Mobile visitors decide fast, with one thumb and plenty of distractions. Here is how to find the leaks on a Shopify store and fix them in the right order.
-
Shopify CRO Audit Checklist for DTC Brands
The checklist I use to audit DTC Shopify stores, from checking that the data can be trusted to deciding which fixes to ship first.
-
When to Build a Custom Shopify App Instead of Adding Another Subscription
Another subscription is the quickest fix, until you are paying for five apps that still don't match how your business works. Here is how to decide.
-
How to Find Out What Theme a Shopify Store Uses
Every Shopify store names its theme in the page code. Here is where to look, how to read what you find, and what it means for your own theme choice.
-
How to See What Apps a Shopify Store Uses
Apps leave traces in a store's page code: scripts from their own servers, app embed folders and pixel settings. Here is how to read them, and what to do with the list.
-
How to Name a Shopify Store (and Check the Name Is Free)
A store name has to be easy to say, free as a domain and a handle, and clear of other brands. Here is the process I use with clients, and what Shopify lets you change later.
