Service 01
Shopify CRO & conversion optimization
Find the friction between a visitor arriving and a customer checking out—then fix it in your storefront, not in a slide deck.
Most Shopify stores I review do not need more traffic first. They need a buying experience that answers questions faster, removes doubt and gets out of the customer's way—especially on mobile.
A CRO engagement starts with evidence: your analytics, your customer journey and how real visitors behave on your pages. From there I rank what to fix by expected impact and effort, implement it on a safe duplicate theme, and measure what changed.
What’s included
Full CRO audit with Loom walkthrough
A recorded walkthrough of your store as a customer experiences it, plus a prioritized fix list your team can act on immediately.
Homepage, collection, product, cart drawer and checkout
Each step of the path to purchase is reviewed for clarity, friction and missing information—then improved where it matters most.
Mobile UX, trust signals, reviews and social proof
Thumb-friendly layouts, delivery and returns information where buyers look for it, and proof that is real and easy to scan.
Upsells, cross-sells, bundles and AOV growth
Relevant add-ons and bundles that help customers buy what they actually need—without cluttering the cart.
A/B testing, GA4, heatmaps and session recordings
Tracking you can trust, behaviour data to explain the numbers, and tests where your traffic is large enough to give a clear answer.
Signs you need this
- Traffic and ad spend are up, but revenue is flat.
- Plenty of add-to-carts, not enough completed checkouts.
- Mobile converts noticeably worse than desktop.
- Product pages have high exits even though the products sell well elsewhere.
- You rely on bigger and bigger discounts to get people to buy.
How it works
- STEP 01
Audit
I review your storefront, analytics and recordings, then send a Loom walkthrough with the issues I found.
- STEP 02
Prioritize
You get a fix list ranked by expected impact, effort and confidence, so the first changes are the ones most likely to pay off.
- STEP 03
Implement
Changes are built on a duplicate theme, tested on real devices, and published only after your approval.
- STEP 04
Measure
We compare before and after in GA4 and keep iterating on what moves conversion and order value.
Related Shopify work
Work connected to this service.

Velvera
- Fashion DTC
- Headless storefront & UX
Completely reimagined the shopping experience with a headless architecture and micro-interactions. Built with Headless Shopify storefront.

PerfumeBey
- Beauty & fragrance
- Netherlands · NL / EN
Extrait de parfum brand with a ‘2+1 gratis’ bundle offer, pay-later messaging and a bilingual storefront.
Visit PerfumeBey (opens in a new tab)
Knuska
- Furniture & home
- Netherlands · Dutch
Furniture and home-accessories store with deep category navigation, prominent search and trust messaging across the header.
Visit Knuska (opens in a new tab)FAQ
Questions about Shopify CRO.
Specific answers to what clients usually ask about this service.
Ask me about your storeDo I need a lot of traffic to do A/B testing?
For reliable A/B tests, yes—small stores often cannot reach a clear result in a reasonable time. That does not stop CRO. With lower traffic I prioritize fixes backed by research (recordings, heatmaps, customer questions, analytics) and measure before and after, keeping formal tests for pages with enough visitors.
Will you change my live theme?
No. Work happens on a duplicate theme. You preview every change, and nothing is published until you approve it. If something needs to be rolled back, the previous theme is still there.
What access do you need for a CRO audit?
A collaborator account on Shopify, read access to GA4 (and Google Search Console if you have it), and access to any heatmap or recording tool you already use. If tracking is missing or broken, fixing it becomes the first recommendation.
Revenue calculator
What is a better conversion rate worth?
Set your store’s numbers. Small conversion gains add up to real revenue.
If your conversion rate improves by
Conversion rate 1.40%1.68%
Extra revenue per year
€65,520
€5,460 more per month+84 more orders per month
Today€27,300/mo
With +20% conversion€32,760/mo
An illustrative estimate, not a promise. Real results depend on your store, traffic and offer.
Free 3-point store review
Want to know what is costing your store sales?
Send your Shopify store URL. I’ll review it before we talk and send you three practical opportunities to improve the buying experience.
- 01Product page clarityHigh impact
- 02Cart & checkout frictionQuick win
- 03Mobile speed & trustMeasurable
- Send your store URL
- I review it on mobile & desktop
- You get 3 clear opportunities
Prefer a quick chat?
Get your free review
Takes about a minute. No obligation.