Custom Shopify themes
Custom Shopify themes, built around your brand
I build custom Shopify themes from your design and your catalogue, with sections and blocks your team can edit, tested against the speed and accessibility minimums Shopify sets for its Theme Store. You get one fixed quote in writing after a free review.
Working to a budget? Tell me what you can spend and I’ll fit the scope to it. For first-time clients, the consultation and plan are free. Discuss your budget
- Shopify Select Partner
- 4.96 average from 719 reviews
- 1,000+ Shopify projects delivered
- Fixed quote after a free review
Starting from
$500USD
Overview
When a custom theme pays off
Most stores don't need a custom theme. A good Theme Store theme, customised well, covers most catalogues, and if that's true for your store I'll say so in the review. The theme vs custom build comparison sets out the trade-offs. A custom theme earns its place when your brand, products or content don't fit a template: a product configurator, spec-heavy product pages, editorial content that drives sales, or a design system you already use elsewhere.
Shopify themes are built with Liquid. JSON templates arrange sections, and sections hold blocks that merchants can add, remove and reorder. I build your design in exactly that structure, with settings on every section and block, so your team can build and rearrange pages in the theme editor without code. Product details that differ from item to item, such as materials, care or technical specs, go into metafields and metaobjects rather than being typed into templates.
I develop locally with Shopify CLI on a development theme, run Theme Check, and keep the code in a GitHub repository connected to your store. That integration syncs both ways, so changes made in the theme editor are committed too. For quality, I use Shopify's Theme Store minimums as a floor: an average Lighthouse performance score of at least 60 and accessibility of at least 90 across the home, product and collection pages, on desktop and mobile, measured with real content. One trade-off to know before you commit: Shopify only offers updates for Theme Store themes, and uploaded themes don't get automatic updates, so a custom theme's updates come from me or whoever maintains it.
Custom theme work starts from $500, with a fixed quote in writing after a free review. The custom Shopify theme cost guide explains what drives the price. When a customised existing theme is the better fit, store design and development starts from $300.
Signs you need this
- Your store looks like every other store on the same theme.
- Your products need a layout no theme offers, such as a configurator or a detailed spec page.
- Years of edits and apps have left your current theme slow and fragile.
- You have finished designs that a template can't match.
- Your team wants to build editorial pages without a developer.
What the service includes
Design built as sections
Your design, or one we develop together, built as Liquid sections and blocks with settings for the theme editor.
Custom templates
Separate templates for different product types, landing pages and editorial content, assigned from the admin.
Structured product data
Metafields and metaobjects for specs, materials, size guides and other content that changes per product.
Speed and accessibility testing
Lighthouse tests on home, product and collection pages against Shopify's Theme Store minimums, with real images and content.
Version control
Code kept in a GitHub repository connected to your store, so every change, including theme editor changes, is recorded.
App blocks in place
Apps that use theme app extensions placed through the theme editor, not pasted into template code.
Benefits
Why build with me
Honest about when you don't need it
If a customised Theme Store theme does the job, I'll say so in the review and quote that instead.
Built for your team to run
Every section and block has settings and notes, so day-to-day page changes don't wait on a developer.
Shopify Select Partner, 7+ years
More than 1,000 Shopify projects and a 4.96 rating from 719 reviews. A specialist team, led by me, does the work, and you deal with me throughout.
How it works
How it works
- 1
Free review and fixed quote
I look at your store, designs and catalogue, send three points on what needs care, then a fixed quote and timeline in writing.
- 2
Structure and design
We agree the page types, sections, blocks and product data model before any code is written.
- 3
Build on a development theme
The theme is built and tested on an unpublished theme while your current store keeps selling, and you review it as it grows.
- 4
Launch and handover
Content is moved into the new sections, scores are checked on the live theme, and you get the repository and section guide.
Is it a fit?
Is a custom theme right for you
A good fit
- Your brand is a big part of why customers buy from you.
- Your products need page layouts or data that standard themes don't offer.
- You've outgrown a heavily edited theme and want a clean base.
- You want a theme your team can edit without breaking it.
- You have someone, or a plan, to maintain the theme after launch.
Not the right fit
- You're launching your first store and still testing products. Start with a Theme Store theme.
- A theme plus a few custom sections would cover your needs, which costs less as theme customisation.
- You want a headless storefront built with Hydrogen rather than a Liquid theme.
Comparison
Theme Store theme vs custom theme
| Aspect | Theme Store theme | Custom theme |
|---|---|---|
| Design | Shared with other stores | Built around your brand |
| Sections | The theme's own set | Built for your pages |
| Features | Includes ones you may not use | Only what your store uses |
| Product data | Theme's standard fields | Metafields for your products |
| Updates | From the theme developer | From me or your developer |
| Upfront cost | Free or a one-off purchase | Fixed project quote |
Reporting
What you get at handover
Theme code and repository
The full theme in a GitHub repository connected to your store, ready for any developer to work on.
Section guide
Every section and block, its settings and where to use it.
Test results
Lighthouse performance and accessibility scores for home, product and collection pages, on mobile and desktop.
Launch checklist
Templates, apps, product data, checkout and emails, each marked as tested on the live theme.
Recent Shopify work
Shopify stores I’ve built.
Ricrac Shop
Built start to finish for an Egyptian-made furniture and home brand: a bilingual English/Arabic store with room- and product-led navigation and a ‘Ready to Ship’ range. Product pages put installments, delivery estimates, warranty, returns and reviews where buyers decide. I also handled the speed and SEO work.
View the Ricrac Shop case study
Wood Tech
Built start to finish for an Australian woodworking-machinery distributor: CNC machines, edgebanders, panel saws and tooling, with brand, machine-type and used-machinery routes. Machine pages lead with ‘Enquire Now’, specs, brochures and videos to turn high-ticket visits into sales calls. I also handled the CRO, speed and SEO work.
View the Wood Tech case study
IrelandsEye Knitwear
Dublin knitwear brand selling sweaters, cardigans and knitwear staples, with multi-currency shopping for customers across Europe and beyond.
View the IrelandsEye Knitwear case study
123TelecomShop
Electronics retailer selling smartphones, cases and accessories, with daily deals and a device trade-in route.
View the 123TelecomShop case study
PerfumeBey
Extrait de parfum brand with a ‘2+1 gratis’ bundle offer, pay-later messaging and a bilingual storefront.
View the PerfumeBey case studyWhy work with me
Why brands choose to work with me.
A specialist team, led by me
I lead every project personally, and a team of Shopify specialists helps me deliver faster across CRO, design, development, apps and automation.
Decisions backed by data
Changes start from customer behaviour, analytics and recordings, not guesswork.
Built around revenue
Design and code are judged by what they do for conversion and order value.
Direct communication
You work with me directly, with working-hour overlap with the US, UK and Europe.
Shopify Select Partner
Listed at Select tier in the Shopify Partner Directory, with 7+ years on the platform.
Trusted by brands in 35 countries
355+ clients and a 4.96 average rating from 719 reviews.
Client reviews
What store owners say.
I had the pleasure of working with Achraf to make high-level customization to my Shopify store.
Throughout our collaboration, communication was effortless he was always quick to respond to my messages, making sure that we were on the same page every step of the way. Their willingness to listen, clarify, and offer insightful suggestions demonstrated his commitment to delivering top-notch results.
The coding work he's provided for my Shopify store exceeded my expectations. They executed the project flawlessly, ensuring that the custom code seamlessly integrated with my website's design and functionality.
The delivery time was respected. I look forward to working with him on future projects!Shopify Custom Coding & CRO
mohamedrafii
MoroccoI had a great experience working with Ashraf on my Shopify store. He really knows the platform inside and out and helped me take my store to the next level. Communication was always clear, fast, and professional, and he took the time to explain everything so I understood it.
What I appreciated most is that Ashraf didn’t just complete the tasks I asked for — he also shared valuable suggestions to improve the store’s design, performance, and overall user experience. Everything was delivered on time, high-quality, and exactly as I wanted.
If you’re looking for a reliable, skilled, and easy-to-work-with Shopify developer, I highly recommend Ashraf.Shopify Custom Coding & CRO
zinorigter
NetherlandsI highly recommend Ashraf to anyone seeking top-notch services on Fiverr. He is not just a freelancer; he is a partner in success. I look forward to working with him again in the future.
From start to finish, the experience was absolutely fantastic.
He was always responsive and kept me updated at every stage. He was open to feedback and made revisions promptly, ensuring that the final deliverable was exactly what I had envisioned.
Thank you Ashraf for your outstanding work and exceptional service!Shopify Custom Coding & CRO
inass1
Morocco
FAQ
Your questions, answered.
What store owners ask before starting this kind of project.
Ask me about your storeHow much does custom Shopify theme development cost?
It starts from $500. The exact price depends on the number of page types and custom sections, the product data involved and whether design is included. I review your store and plans for free and send one fixed quote in writing.
Do I get the theme code?
Yes. You get the full theme code and the repository, so you can keep working with me or hand it to any other Shopify developer.
Will a custom theme get updates like a Theme Store theme?
No. Shopify only offers theme updates for themes installed from the Theme Store, and uploaded themes don't get automatic updates. A custom theme is maintained by me or your own developer instead.
Can my team still edit pages?
Yes. Every section and block is built with settings, so your team can add, remove and reorder content in the theme editor, and you get a guide to each one.
Will a custom theme be fast?
I test the build against Shopify's Theme Store minimums of 60 for performance and 90 for accessibility in Lighthouse. Apps, images and scripts you add later also affect speed, so the handover notes cover what to watch.
Can you build from our designs?
Yes. I can build from finished designs, or we can work out the design together first. Either way, the design is turned into sections and blocks your team can reuse.
Will my apps still work?
Apps built with theme app extensions show up in the theme editor and work across themes, so they're placed with a few clicks. Older apps that inject code may need setting up again, and I check each one in the review.
Should I customise my current theme instead?
Often, yes. If your theme's structure suits your products, customising it is quicker and cheaper. I'll recommend one route or the other in the free review.