Shopify subscriptions
Shopify subscriptions that customers keep
I set up subscriptions on Shopify with the right app, clear plans and self-service that works, so subscribers know what they're paying for and stay. Every project gets a fixed quote, in writing, after a free review.
Working to a budget? Tell me what you can spend and I’ll fit the scope to it. For first-time clients, the consultation and plan are free. Discuss your budget
- Shopify Select Partner
- 4.96 average from 719 reviews
- 1,000+ Shopify projects delivered
- Fixed quote after a free review
Starting from
$200USD
Overview
Subscriptions are more than an app
Shopify has its own Shopify Subscriptions app, listed as free on the Shopify App Store as checked on 7 November 2026. It creates auto-billed plans that renew weekly, monthly or yearly, with percentage, fixed-amount and buy X get Y discounts. Customers can skip, pause, resume or cancel from their account, and update their payment method and address. Third-party subscription apps on the App Store also plug into Shopify, and suit stores that need features the free app doesn't have.
The rules matter before you choose an app. Subscriptions need a supported payment gateway: Shopify Payments, PayPal Express, Authorize.net, Adyen or Stripe, with the last two open only to some merchants. Shopify warns that local, manual or non-card payment methods might not be available for subscriptions, which matters in the Netherlands, where many shoppers pay with iDEAL. Bundles don't work with the Shopify Subscriptions app, discounts from function-based apps apply only to the first payment by default, and uninstalling a subscription app deletes its subscription data after 48 hours, apart from contracts and payment details.
Then there's keeping subscribers. Shopify bills renewals the day after the subscription is due, at 10:00 am store time, and checkout always shows a subscription disclosure. I make sure the product page explains the plan as clearly as checkout does, so nobody feels caught out, and that skipping or pausing is easy to find without hiding the cancel option. The subscriptions setup guide covers the admin steps, and which subscription app to use compares the options.
If you'd rather have it built and tested, the work starts from $200, with a fixed quote in writing after a free review. For stores already selling subscriptions, the subscribe flow can also be reviewed as part of Shopify CRO work.
Signs you need this
- Customers reorder the same products every few weeks, by hand.
- You run subscriptions on another app and pay for features you don't use, or lack ones you need.
- Subscribers cancel because skipping or changing a delivery is hard to find.
- Renewal payments fail and you only notice when a customer gets in touch.
- Your product pages don't explain the subscription price, frequency or terms clearly.
What the service includes
App choice
The free Shopify Subscriptions app or a third-party app, chosen against your products, payment gateway and plans, not by popularity.
Plans and discounts
Delivery frequencies and subscription discounts set up per product or group, priced so the discount still leaves you a margin.
Product page and cart
A subscribe option that shows the frequency, saving and terms clearly on product, cart and thank you pages.
Customer self-service
Skip, pause, resume, cancel, payment and address changes working in customer accounts, tested the way a subscriber would use them.
Subscription emails
Order and payment reminder emails customised in your brand voice, so renewals never arrive as a surprise.
Moving existing subscribers
Subscription contracts transferred from another app where possible, with the old app kept until every contract is checked.
Benefits
Why set up subscriptions with me
Limits checked before launch
Payment gateway, bundles, discounts and local payment methods are checked during the free review, so a limit doesn't appear after launch.
Built for clarity
I also run conversion work, so the subscribe and manage flows are designed to be clear, which is the part most setups skip.
Shopify Select Partner, 1,000+ projects
A 4.96 average from 719 reviews, with clients in the UK, Netherlands, US and Australia. A specialist team, led by me, does the work, and you deal with me throughout.
How it works
How it works
- 1
Free review
I check your products, payment gateway, current app and margins, then send three points on how to set subscriptions up.
- 2
Fixed quote
You get a written scope, timeline and fixed quote covering the app, plans, design and any subscriber move.
- 3
Build and test
Plans, widget, emails and account pages are built, then I run test subscriptions through checkout and every self-service action.
- 4
Launch and check
Subscriptions go live, I check the first orders, and you get a short guide to managing plans and contracts in the admin.
Is it a fit?
Is this service right for you
A good fit
- You sell consumables such as coffee, supplements, skincare or pet food.
- Your store uses Shopify Payments or another supported gateway.
- You want subscribers to manage their own plans without emailing you.
- You're moving from another subscription app and can't afford to lose contracts.
- You want a clear, honest subscribe offer rather than a hard sell.
Not the right fit
- Most of your customers pay with methods that can't be used for recurring billing.
- You sell one-off or seasonal products that people rarely reorder.
- You rely on product bundles and want to stay on the Shopify Subscriptions app, since the two aren't compatible.
Comparison
DIY or done for you
| Aspect | DIY setup | Done for you |
|---|---|---|
| App choice | Most installed app | Matched to products and gateway |
| Payment limits | Found after launch | Checked in the free review |
| Subscribe widget | App default design | Styled to your theme |
| Self-service | Untested | Tested as a subscriber |
| Existing subscribers | Contracts at risk | Transferred and reconciled |
| Emails | Default templates | Written in your brand voice |
Reporting
What you get at handover
Subscription setup sheet
Every plan, frequency and discount, and the products each one applies to, in one place.
Test record
Each test subscription, from checkout to skip, pause and cancel, with the result.
Migration reconciliation
If you changed apps, active contract counts from the old app and Shopify side by side.
Admin guide
How to edit plans, manage contracts and handle common subscriber requests.
Recent Shopify work
Shopify stores I’ve built.
Ricrac Shop
Built start to finish for an Egyptian-made furniture and home brand: a bilingual English/Arabic store with room- and product-led navigation and a ‘Ready to Ship’ range. Product pages put installments, delivery estimates, warranty, returns and reviews where buyers decide. I also handled the speed and SEO work.
View the Ricrac Shop case study
Wood Tech
Built start to finish for an Australian woodworking-machinery distributor: CNC machines, edgebanders, panel saws and tooling, with brand, machine-type and used-machinery routes. Machine pages lead with ‘Enquire Now’, specs, brochures and videos to turn high-ticket visits into sales calls. I also handled the CRO, speed and SEO work.
View the Wood Tech case study
IrelandsEye Knitwear
Dublin knitwear brand selling sweaters, cardigans and knitwear staples, with multi-currency shopping for customers across Europe and beyond.
View the IrelandsEye Knitwear case study
123TelecomShop
Electronics retailer selling smartphones, cases and accessories, with daily deals and a device trade-in route.
View the 123TelecomShop case study
PerfumeBey
Extrait de parfum brand with a ‘2+1 gratis’ bundle offer, pay-later messaging and a bilingual storefront.
View the PerfumeBey case studyWhy work with me
Why brands choose to work with me.
A specialist team, led by me
I lead every project personally, and a team of Shopify specialists helps me deliver faster across CRO, design, development, apps and automation.
Decisions backed by data
Changes start from customer behaviour, analytics and recordings, not guesswork.
Built around revenue
Design and code are judged by what they do for conversion and order value.
Direct communication
You work with me directly, with working-hour overlap with the US, UK and Europe.
Shopify Select Partner
Listed at Select tier in the Shopify Partner Directory, with 7+ years on the platform.
Trusted by brands in 35 countries
355+ clients and a 4.96 average rating from 719 reviews.
Client reviews
What store owners say.
Ashraf S is a top-notch website developer! His code expertise and attention to detail are impeccable, and his professionalism shines through in every task. Working with him was a breeze due to his quick responsiveness and deep understanding; he truly went ABOVE AND BEYOND. If you need web development on Shopify, look no further! 👏
Shopify Store Design & Redesign
kaseyyoungs
AustraliaI would be very surprised if there are better options than Ashraf; he does everything exactly as you want, makes changes when you provide feedback, responds quickly and kindly, and does everything but make a fuss about revisions. If you are looking for someone to perfect your Shopify website, look no further and contact Ashraf!
Shopify Custom Coding & CROtorbenvl
BelgiumI really like working with Ashraf. ive been working with for a while now and its been always great in terms of cominucation, what i like to have worked on & the proffecionalism. Thank you ashraf for your work always. definitely recommend Ashraf to everyone who like to have good work done on there ecommerce business.
Shopify Custom Coding & CROdanora_store
United States
FAQ
Your questions, answered.
What store owners ask before starting this kind of project.
Ask me about your storeIs the Shopify Subscriptions app free?
Yes. The Shopify App Store lists it as free, as checked on 7 November 2026. Normal payment processing still applies, and third-party transaction fees apply if you bill through PayPal Express without Shopify Payments activated.
How much does subscription setup cost?
It starts from $200. The exact price depends on the app, how many products and plans you need, the design work, and whether subscribers move from another app. I review your store for free and send a fixed quote, in writing.
Which payment gateways work with Shopify subscriptions?
Shopify Payments, PayPal Express, Authorize.net, Adyen and Stripe, depending on your region. Adyen needs an existing approval and Stripe is open only to select merchants. Local, manual or non-card methods might not be available for subscriptions.
Should I use Shopify Subscriptions or another app?
The free app covers recurring plans, discounts, self-service and reporting. If you need bundles, which it doesn't support, or other features it lacks, a third-party app may suit you better. I compare them against your products before recommending one.
Can I move subscribers from another app without losing them?
Shopify Subscriptions supports transferring existing subscription contracts. I keep the old app installed until every contract is checked, because uninstalling a subscription app deletes its subscription data after 48 hours, apart from contracts and payment details.
Can I sell subscriptions in my shop as well as online?
Yes. Subscriptions work on Shopify POS as well as the online store, but Shopify's developer docs say subscriptions on POS require Shopify Payments.
When are subscribers charged?
Shopify bills subscribers the day after the subscription is due, at 10:00 am in your store's local time. Checkout always shows a subscription disclosure, which you can't remove.
Can you build custom subscription features?
Yes. Shopify's subscription APIs cover selling plans, subscription contracts and stored payment methods, so custom features or integrations can be built as an app. That work is scoped into the same fixed quote.