Shopify redesign
Shopify store redesign that lifts sales
I redesign Shopify stores around where buyers drop off, not around a mood board, and build the new design while your current store keeps selling. Every redesign gets a fixed quote, in writing, after a free review.
Working to a budget? Tell me what you can spend and I’ll fit the scope to it. For first-time clients, the consultation and plan are free. Discuss your budget
- Shopify Select Partner
- 4.96 average from 719 reviews
- 1,000+ Shopify projects delivered
- Fixed quote after a free review
Starting from
$350USD
Overview
Redesign for sales, not looks
A redesign that only changes how a store looks can cost sales. Regular buyers have to relearn where things are, and pages that rank in Google can slip if URLs or content move without a plan. I start from the other end. Before any design work, I look at where your current store loses people, from the homepage to product pages to cart, and the redesign is built around fixing those points.
On the Shopify side, the safe way to redesign is on an unpublished theme. Shopify lets stores on Basic, Grow and Advanced keep up to 20 themes in the theme library, and Plus stores up to 100, as checked on 7 November 2026. You can preview an unpublished theme and share a preview link for feedback, so the new design is built and reviewed while the old one keeps selling. Only one theme is live at a time, and the switch happens when you approve it.
If your store still runs a vintage theme, a redesign is the moment to move to an Online Store 2.0 theme. Shopify says 2.0 themes support sections on most pages and are built with JSON templates, while its free vintage themes get only security fixes. Where URLs change, every old address gets a redirect, and standard plans allow up to 100,000 of them.
Not every store needs a full redesign. Sometimes targeted CRO work, which starts from $500, fixes the real problem faster. Store design and development starts from $300. A redesign of an existing store starts from $350, with a fixed quote in writing after a free review. If you're weighing a premium theme against a custom one, read theme vs custom build first.
Signs you need this
- Traffic is steady but sales aren't, and you can't see why.
- The store looks dated next to competitors, especially on mobile.
- You're on a vintage theme, or a theme so heavily edited that it can't be updated.
- Simple page changes need a developer because the theme can't do them in the editor.
- Apps added over the years have made the store slow and inconsistent.
What the service includes
Conversion review first
Analytics, product pages, cart and mobile layout reviewed to find where buyers drop off, before any design starts.
Theme choice
Your current theme reworked, a new Online Store 2.0 theme, or a custom theme, chosen by what your store needs.
Page design
Homepage, collection, product, cart and key content pages designed mobile first, with clear navigation and trust content.
Built on an unpublished theme
The redesign is built and previewed in your theme library while the live store keeps selling.
SEO kept intact
Page titles, content and URLs carried over, with a redirect for any address that changes.
App and speed tidy-up
Apps audited and removed where the new theme covers what they did, so the redesign doesn't carry old weight.
Benefits
Why redesign with me
Sales first, looks second
I also run CRO, so every design choice has a reason tied to how buyers move through your store.
No risk to the live store
Everything is built on an unpublished theme and checked through preview links, then launched at a quiet time.
Shopify Select Partner, 1,000+ projects
A 4.96 average from 719 reviews, with clients in the UK, Netherlands, US and Australia. A specialist team, led by me, does the work, and you deal with me throughout.
How it works
How it works
- 1
Free review
I look at your store, analytics and theme, then send three points on what's costing you sales.
- 2
Fixed quote and plan
You get a written scope, page list, timeline and fixed quote, plus my recommendation on theme or custom build.
- 3
Design and build
Designs are agreed page by page, then built on an unpublished theme you can preview and comment on.
- 4
Launch and review
The new theme goes live, redirects and tracking are checked, and I go through the conversion data with you afterwards.
Is it a fit?
Is this service right for you
A good fit
- Your store has traffic and sales, and you want more from the visitors you already get.
- Your theme holds you back from changes you want to make.
- You want design decisions explained, not just mock-ups.
- You want the old store selling until the new one is ready.
- You care about keeping your search rankings through the change.
Not the right fit
- Your store has almost no traffic yet. A redesign won't fix that, so marketing and SEO come first.
- Only one page or feature is the problem. A targeted fix costs less.
- You want a new look every few months for its own sake.
Comparison
Two kinds of redesign
| Aspect | Looks-only redesign | Sales-led redesign |
|---|---|---|
| Starting point | A mood board | Where buyers drop off |
| Build | Edits to the live theme | Unpublished theme, previewed |
| URLs | Changed without a plan | Mapped and redirected |
| Apps | Carried over as they are | Audited, extras removed |
| Mobile | Checked at the end | Designed first |
| After launch | Done | Reviewed against data |
Reporting
What you get at handover
Design rationale
Each major change, the problem it addresses and what to watch after launch.
Theme guide
How to edit sections, templates and settings in the theme editor without a developer.
Redirect and SEO check
Changed URLs, their redirects, and a check of titles and content on your key pages.
Launch checklist
Checkout, payments, apps, tracking and mobile layout tested, each marked as done.
Recent Shopify work
Shopify stores I’ve built.
Ricrac Shop
Built start to finish for an Egyptian-made furniture and home brand: a bilingual English/Arabic store with room- and product-led navigation and a ‘Ready to Ship’ range. Product pages put installments, delivery estimates, warranty, returns and reviews where buyers decide. I also handled the speed and SEO work.
View the Ricrac Shop case study
Wood Tech
Built start to finish for an Australian woodworking-machinery distributor: CNC machines, edgebanders, panel saws and tooling, with brand, machine-type and used-machinery routes. Machine pages lead with ‘Enquire Now’, specs, brochures and videos to turn high-ticket visits into sales calls. I also handled the CRO, speed and SEO work.
View the Wood Tech case study
IrelandsEye Knitwear
Dublin knitwear brand selling sweaters, cardigans and knitwear staples, with multi-currency shopping for customers across Europe and beyond.
View the IrelandsEye Knitwear case study
123TelecomShop
Electronics retailer selling smartphones, cases and accessories, with daily deals and a device trade-in route.
View the 123TelecomShop case study
PerfumeBey
Extrait de parfum brand with a ‘2+1 gratis’ bundle offer, pay-later messaging and a bilingual storefront.
View the PerfumeBey case studyWhy work with me
Why brands choose to work with me.
A specialist team, led by me
I lead every project personally, and a team of Shopify specialists helps me deliver faster across CRO, design, development, apps and automation.
Decisions backed by data
Changes start from customer behaviour, analytics and recordings, not guesswork.
Built around revenue
Design and code are judged by what they do for conversion and order value.
Direct communication
You work with me directly, with working-hour overlap with the US, UK and Europe.
Shopify Select Partner
Listed at Select tier in the Shopify Partner Directory, with 7+ years on the platform.
Trusted by brands in 35 countries
355+ clients and a 4.96 average rating from 719 reviews.
Client reviews
What store owners say.
I had the pleasure of working with Achraf to make high-level customization to my Shopify store.
Throughout our collaboration, communication was effortless he was always quick to respond to my messages, making sure that we were on the same page every step of the way. Their willingness to listen, clarify, and offer insightful suggestions demonstrated his commitment to delivering top-notch results.
The coding work he's provided for my Shopify store exceeded my expectations. They executed the project flawlessly, ensuring that the custom code seamlessly integrated with my website's design and functionality.
The delivery time was respected. I look forward to working with him on future projects!Shopify Custom Coding & CRO
mohamedrafii
MoroccoI had a great experience working with Ashraf on my Shopify store. He really knows the platform inside and out and helped me take my store to the next level. Communication was always clear, fast, and professional, and he took the time to explain everything so I understood it.
What I appreciated most is that Ashraf didn’t just complete the tasks I asked for — he also shared valuable suggestions to improve the store’s design, performance, and overall user experience. Everything was delivered on time, high-quality, and exactly as I wanted.
If you’re looking for a reliable, skilled, and easy-to-work-with Shopify developer, I highly recommend Ashraf.Shopify Custom Coding & CRO
zinorigter
NetherlandsI highly recommend Ashraf to anyone seeking top-notch services on Fiverr. He is not just a freelancer; he is a partner in success. I look forward to working with him again in the future.
From start to finish, the experience was absolutely fantastic.
He was always responsive and kept me updated at every stage. He was open to feedback and made revisions promptly, ensuring that the final deliverable was exactly what I had envisioned.
Thank you Ashraf for your outstanding work and exceptional service!Shopify Custom Coding & CRO
inass1
Morocco
FAQ
Your questions, answered.
What store owners ask before starting this kind of project.
Ask me about your storeHow much does a Shopify store redesign cost?
A redesign starts from $350. The exact price depends on how many page types change, whether you keep, replace or custom-build the theme, and which apps and content need reworking. I review your store for free and send a fixed quote, in writing.
Will a redesign hurt my Google rankings?
It can if URLs and content change without a plan. I keep titles and content on pages that rank, and any changed URL gets a redirect. Shopify's standard plans allow up to 100,000 URL redirects.
Can my store keep selling during the redesign?
Yes. The new design is built on an unpublished theme, which you can preview and share, while your live theme keeps selling. Only one theme is live at a time, so the switch happens when you approve it.
Should I buy a premium theme or go custom?
It depends on how standard your needs are. A good Online Store 2.0 theme covers most stores, and a custom build makes sense when your products or brand need layouts no theme offers. I recommend one in the quote, with the reason.
How often should a Shopify store be redesigned?
When the store stops serving buyers, not on a calendar. Common signs are a vintage theme, a theme too edited to update, or a mobile layout that lags behind your competitors.
Is a redesign the same as CRO?
No. CRO finds and fixes specific problems in an existing store and starts from $500. A redesign changes the whole store, and I use the same conversion thinking to plan it. Sometimes CRO alone is the better buy, and I'll tell you if so.
Will my products, customers and orders be affected?
No. They're stored in your Shopify admin, not in the theme, so changing the theme changes how they're shown, not the data itself.
What do I need to provide?
Collaborator or staff access to your store, your brand assets, and any notes on what customers ask about most. I'll ask for analytics access during the free review.